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Article

Putting You in Control of Your Website's Social Media Integration

an Article published on February 9, 2011

...navigation. This desire of interaction and connectivity presented a great opportunity for Newfangled.  I recently spoke with one of our developers, Jim Hendrickson, to discuss some tools that he is using to help our clients integrate their social media accounts...

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Whitepaper

Key Trends Shared by Firms with World-Class Business Development Programs in 2018

a Whitepaper written by Mark O'Brien on February 28, 2018

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The best way we know how to do that is to look at the firms who are succeeding, and see what the patterns are. At Newfangled, we enjoy starting each year with an update on these key patterns we see...

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Article

Content Strategy

These Stats Prove That Your Content Strategy is Your Outbound Strategy

an Article written by Lauren O'Brien on August 7, 2017

If you’ve followed Newfangled closely over the last 18 months or so, you’ve noticed our business undergoing quite an evolution. One from a company focused primarily on website development for agencies, to one now focused on consulting on holistic digital...

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Article

Why Marketing and CRM are Made for Each Other

an Article published on July 10, 2017

...comes baked into your CRM, so there’s no real barrier to entry to getting this data to your team. And your CRM’s reporting may even be augmented by your marketing automation system. Newfangled uses Salesforce and Act-On, and between the...

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Whitepaper

Content Strategy

2017 Benchmarks for Agency Digital Marketing

a Whitepaper written by Mark O'Brien and Lauren O'Brien on March 7, 2017

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...digital marketing program: positioning, contact strategy, content strategy, website, CRM, and marketing automation. In this white paper, you’ll hear from three category experts inside of Newfangled about the necessary benchmarks for success in each element of the Agency Marketing Model....

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Article

CRM

Learning to Love Salesforce

an Article published on December 7, 2016

...And there’s a common refrain in the complaints: it’s a pain to buy, it’s confusing to use, and it’s ugly. We hear you. It took Newfangled years to come around to Salesforce. We had all of the above complaints, and...

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Article

Designing Your Future

an Article written by Mark O’Brien on November 17, 2016

What do you want? When was the last time you asked yourself that? Did you allow yourself to hear the answer, or did you hide from the question before your mind was even done asking it? At Newfangled, we work...

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Whitepaper

Content Strategy

A Predictable Struggle: Avoiding the Common Pitfalls of Digital Marketing

a Whitepaper written by Lauren O'Brien and Christopher Butler on November 17, 2016

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In this white paper, four category experts from Newfangled have come together to identify the main issues across four operating components of the digital marketing ecosystem — Content Strategy, Marketing Automation, CRM and the website — that contribute to expectations...

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Article

Five Email Design Tips to Increase Engagement

an Article published on November 2, 2016

A lot of the content in the Newfangled blog is centered on lead development best practices when it comes to your website. That’s because the website has been the hub of digital marketing for a while now, and it has...

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Article

Vietnam Dog Handler Association

an Article published on February 15, 2010

A large part of our work here at Newfangled is the continued hosting and support for our legacy clients who predate our Total Managed Support program. One interesting client with a unique mission is the Vietnam Dog Handler Association, a...

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