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Content Strategy
Success in Lead Generation Amidst a Pandemic
Si Robins, senior account manager at web development firm Four Kitchens, had no idea that they were ahead of the...
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Paid Media
Reevaluating Expectations Around Marketing Results
The last time I wrote to you about this topic was back in April of 2020. The article was about...
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Paid Media
Why Your Marketing Strategy Needs Paid Media Now
For most of the past 20 years, it’s been Newfangled’s position that investing in digital ads was unwise for professional...
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Content Strategy
Marketing in a Downturn
Empathetically and generously educating the specific audience you serve is what marketing is. You need to do this, now more...
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Paid Media
You Have to Get Out There
In my initial conversations with our prospects, there is one question I always get––what do your most successful clients do?...
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