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Content Creation

If there’s any possible way you and your firm can write your own thought leadership content, you should, and our process ensures you will. Some firms, however, know there’s simply no way that’s ever going to happen. We can help. 

We have created a detailed system that allows us to mine your firm’s expertise and create content that will feel and sound exactly as if you wrote it. We regularly get feedback from our clients that we sound more like them than they do, and that they feel like they must have written the article themselves, but just forgot doing it. Unsolicited comments like that are the bar we set for ourselves, and we take pride in hitting that mark consistently. 

How it Works

Our model is interview-based, so the content is derived solely from your expertise, and is written using your words, tone, and overall style. Our writers are marketing-minded, so we know when to push harder on an idea, when to let you free-associate, and when to reel you back in. We have the guts to tell you something isn’t good enough, and we’re there to cheer you on when you need a little extra inspiration or encouragement.

Testimonial
Lynda Decker
Newfangled’s content creation services ensure that we produce a steady output of strategic content—and the writing sounds more like me than me.
Lynda Decker
President, 
Decker Design
Testimonial
Brian Keenan
Newfangled has been a force multiplier. They’ve helped us quickly spin up a sophisticated blend of marketing processes, technologies and services that include facilitated strategy, content creation, and optimization.
Brian Keenan
Co-Founder, 
Openfield