If there’s any possible way you and your firm can write your own thought leadership content, you should, and our process ensures you will. Some firms, however, know there’s simply no way that’s ever going to happen. We can help.
We have created a detailed system that allows us to mine your firm’s expertise and create content that will feel and sound exactly as if you wrote it. We regularly get feedback from our clients that we sound more like them than they do, and that they feel like they must have written the article themselves, but just forgot doing it. Unsolicited comments like that are the bar we set for ourselves, and we take pride in hitting that mark consistently.
How it Works
Our model is interview-based, so the content is derived solely from your expertise, and is written using your words, tone, and overall style. Our writers are marketing-minded, so we know when to push harder on an idea, when to let you free-associate, and when to reel you back in. We have the guts to tell you something isn’t good enough, and we’re there to cheer you on when you need a little extra inspiration or encouragement.