Your website is the temple for your expertise, and as such it is your best opportunity to attract, inform, and engage your best prospects. That’s its job, above all else. It’s far too easy, though, to let competing priorities dilute or even wholly overtake your site strategy.
We are a digital marketing consultancy, and we’re not in the business of designing and developing websites. We are in the business of working with your design and dev team (in house or otherwise) to ensure that your site’s responsibility as your flagship business development tool is elevated and preserved. We do this through our Prospect Experience Design (PX) program.
PX isn’t about making it easy for users to do whatever they want to do. It’s about making it easy for prospects to do what you need them to do. Doing that right will lead to a more informed prospect and more meaningful and measurable engagement with them on your website.
PX Best Practices Training
We begin our PX Program with a review of your current website and training on PX best practices. We’ll provide you with an analysis of your website’s weaknesses and a detailed, step-by-step recommendation for what your website needs to more effectively create opportunity. These recommendations include page-specific information architecture imperatives, guidelines for content and call-to-action arrangement and functionality, as well as detailed specifications for the team working on your website.
Our recommendations are presented live and supported by an illustrated, readable and shareable document provided to your team.
After the initial training, we begin regular consulting sessions during which we advise and track your progress as our team works through design and development implementation. These sessions occur virtually every two weeks until your new website launches.