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Website Prospect Experience

Your website is the temple for your expertise, and as such it is your best opportunity to attract, inform, and engage your best prospects. That’s its job, above all else. It’s far too easy, though, to let competing priorities dilute or even wholly overtake your site strategy. 

We are a digital marketing consultancy, and we’re not in the business of designing and developing websites. We are in the business of working with your design and dev team (in house or otherwise) to ensure that your site’s responsibility as your flagship business development tool is elevated and preserved. We do this through our Prospect Experience Design (PX) program.

PX isn’t about making it easy for users to do whatever they want to do. It’s about making it easy for prospects to do what you need them to do. Doing that right will lead to a more informed prospect and more meaningful and measurable engagement with them on your website.

Testimonial
Sarah Durham
Newfangled keeps us laser-focused on how prospects will interact with our website. They offer invaluable guidance on ensuring our audience will advance our marketing objectives.
Sarah Durham
CEO, 
Big Duck
Testimonial
Tom Spitale
Newfangled’s prospect experience design principles have proven to be highly-predictive of how promising leads navigate our site and engage with our content!
Tom Spitale
Partner, 
Impact
Testimonial
David Baker
Newfangled guided the reconstruction of my brand based upon a foundation of prospect engagement and analytics. Working with them has re-energized how I look at my business.
David Baker
Author and Advisor to Entrepreneurial Experts

PX Best Practices Training

We begin our PX Program with a review of your current website and training on PX best practices. We’ll provide you with an analysis of your website’s weaknesses and a detailed, step-by-step recommendation for what your website needs to more effectively create opportunity. These recommendations include page-specific information architecture imperatives, guidelines for content and call-to-action arrangement and functionality, as well as detailed specifications for the team working on your website.

Our recommendations are presented live and supported by an illustrated, readable and shareable document provided to your team.

PX Coaching

After the initial training, we begin regular consulting sessions during which we advise and track your progress as our team works through design and development implementation. These sessions occur virtually every two weeks until your new website launches.