What We Do

Newfangled’s Digital Marketing Program

Your firm’s future is dictated by the clients you accept. If you are like most firms, you will find your next client through the mostly passive means of word of mouth and referrals. We exist to help smart firms that are sick of that downward spiral create a completely different future for themselves. 

If you are a knowledge-based firm, your most powerful marketing asset is your expertise. For you, marketing is the act of taking control of your firm’s future by leveraging your expertise to build relationships at scale with your highest value, right-fit prospects. 

How We Help

Our Digital Marketing Program is a one year curriculum that instills the strategy, technology, and habits required to transform your marketing from something you feel guilty about to a critical life force that is constantly fueling your firm’s growth.

Testimonial
Jamin Warren
Newfangled walked us through an incredible process from design to technology to content. It’s been awesome working together and I can’t recommend their services enough for expertise-driven shops looking for long-term business development solutions.
Jamin Warren
Founder, 
twofivesix
Testimonial
David Baker
Newfangled guided the reconstruction of my brand based upon a foundation of prospect engagement and analytics. Working with them has re-energized how I look at my business.
David Baker
Author and Advisor to Entrepreneurial Experts
Testimonial
Lynda Decker
On our own, marketing was always de-prioritized. Newfangled has put us on a system, and their insight and creativity have been a force multiplier. I can’t say enough about the quality and professionalism, and they are great people to spend time with.
Lynda Decker
President, 
Decker Design

Lasting change of this magnitude does not come easily. During our first year together, a team of seven dedicated Newfangled category experts work with you, week in and week out, to (re)create your entire marketing infrastructure.

How it Works

In our first three months together, we’re creating your strategic and technological marketing system. In months 4-12, we’re engaged together in a continual weekly process of executing, exactly measuring, and refining every aspect of your digital marketing program.

We are constantly and specifically measuring the success of your efforts based on which prospects are responding, where they’re coming from, and what is driving them to take action.

By the end of our first year together, you will have a state of the art marketing system in place you have complete command of, confidence in your ability to regularly express your expertise in a way that motivates your top prospects to take action, and the ability to point to a landscape of hard, tangible results that have served as your teachers and guideposts along the way. 

Most firms choose to work with us after our first year together, and we custom build those programs based on where they’re seeing undeniable value in our work.

The Components of the Program

You can learn more about the six components of our digital marketing program below.

What We Do
How We Did It
Content Marketing
Our content marketing service is a careful mix of pattern-based insights born from our deep industry experience, and a custom coaching based on the subtleties of who your firm is, who you serve, and the situation you’re in. 
Learn MoreAbout Content Marketing
What We Do
How We Did It
Email Marketing
We provide the technology, tactics, and strategy required to make email as effective at nurturing your prospects through the stages of the buy cycle as possible.
Learn MoreAbout Email Marketing