Because everyone’s content sounds the same now.
There is an unprecedented volume of marketing noise. YOU and your best people are the sharpest blade you have to cut through it.
Our Agency New Business System elevates the things that make you you–your personality, style, tone of voice, mannerisms and, of course, deep, hard won expertise. In a sea of AI content, your humanity is what breaks through
What We Deliver
You give us one two-hour interview and we’ll give you an entire month’s worth of marketing material.
We come with the topics and the questions. You answer questions about work you’ve been doing for your entire career.
From one recording block, we produce everything required for a full, month-long, multimedia, multi-platform modern marketing campaign.
Assets Include
- 2 to 4 long-form video episodes, 10 to 20 minutes each
- 8 to 16 short-form vertical cuts per episode
- 4 document carousels
- 4 text or multi-image posts
- 2 to 4 written articles derived from the transcripts
- 2 to 4 audio episodes for the podcast feed, or audio files for the site
- 1 LinkedIn newsletter issue
- Copy for 2 to 4 emails
- Ad creative for the paid layer
Where We Publish
Producing great videos is easier than you think. Getting them noticed is the hard part
Every asset gets published, promoted, and tracked across four places:
- Your LinkedIn profile. We optimize your profile before anything goes live, then send a weekly playbook telling you exactly what to post and when.
- Your company page and newsletter. We set up your LinkedIn newsletter, write each issue, and run the company page alongside your personal feed.
- Paid campaigns against a named list. We build a target account list with you and put your videos in front of it, which reaches the people who watch everything and never react.
- YouTube and your website. We set up and run your channel. Episodes, transcripts, and audio go on your site as permanent assets.
How We Convert
Most video programs end at publishing. Yours ends in a conversation.
Everything we produce generates a list: the people who watched, the people who commented, the target accounts that turned up on your website.
Twice a month, a Newfangled pipeline analyst spends thirty minutes with you. We go through who surfaced since the last session, choose the people worth contacting, and draft the outreach together while you’re on the call.
What we track between sessions:
- Who watched your videos, and how much of each one
- Who engaged with your posts and ads
- Which companies from your target list are showing up in the data
- Anyone from those companies who has started following or engaging