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Content Strategy
Is SEO Dead?
I want to talk about a favorite topic that, to my continued surprise, seems to be controversial. And the topic...
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Content Strategy
Give Your Content Marketing a Fighting Chance: Make it Novel, Specific, and Profound
There seems to be an article on the internet about every topic under the sun. In some cases there are...
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Business Development
The Two Most Important Factors for Effective Marketing
We’ve been helping agencies with effective marketing since 1995 — 29 years of experience. I’ve been in charge of sales...
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Business Development
Applying Dollar-Cost Averaging to Your Marketing Strategy
I’ve been really intrigued by economic cycles and how money systems work over the past couple of years, and I...
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Content Strategy
I’m a Human Writer. Here’s How AI Fits Into My Job.
AI is here. We can either adapt and use the technology, or fall behind. What a tired sentiment, right? I’m...
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Content Strategy
Can AI Content Be Extraordinary?
AI-generated content has a reputation problem, and for good reason. You’ve dabbled with ChatGPT or similar tools for your marketing...
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Paid Media
Are LinkedIn Ads Worth the Price?
We hear this question from our paid media clients a lot: “Why are LinkedIn ads so expensive?” Well, I am...
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The Best Strategy for Moving Prospects Through Your Marketing Funnel
Well thought-out content and campaigns are key to moving individuals from prospects to clients. And in a digital landscape that’s...
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Email Marketing
Turn Prospects Into Clients With List Segmentation and Lead Scoring
More than design or even content, who you send to (i.e., your email list) is a fundamental element of a...
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Business Development
Proactively Engage Your Leads — Or You’ll Leave Business on the Table
Lead generation has to be at the center of any firm’s marketing strategy. That’s what we’re all here for —...
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