The single most important tool we leverage to identify the right business development path for our clients is our Insight Engine. The Insight Engine shows us exactly who—by name, face, and email address—is engaging with various digital marketing efforts. It’s at the heart of our ability to guarantee that our clients’ marketing will be increasingly precise and effective with each passing month.
Thanks to the Insight Engine, every marketing decision we make is fully informed by data.
With our latest release, the Insight Engine has just taken one of its biggest leaps forward, and we’re pretty excited to share it with you.
In this webinar, we review how we use the Insight Engine to measure the efficacy of our combined efforts across paid media, email marketing, and content strategy. You’ll also see how we use those detailed findings to constantly steer and refine our clients’ marketing success.