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Expert Content Alone Is Not Enough to Generate New Business

Consistently publishing expert-level content is only the first step in the long game that is content marketing. Producing this kind of relevant content was already a pillar of strength for Fritz Lehman and his team at Zencos. What was stumping them was how to get their marketing to the next level.

“We were just writing what we knew how to write. We didn’t know what to do with it [content]. We thought, if we wrote it, that was enough.”

Fritz Lehman, COO of Zencos

In this episode Mark invites Fritz Lehman, COO of Zencos, to dive into the hurdles & successes of their last two years of working with Newfangled.

In this discussion, you will learn about:

  • Why a successful business, producing consistent content, was ready to take it up a notch.
  • The growing pains of the long game.
  • Learning to trust the process.
  • Reaching clients outside of traditional ‘word of mouth’ lead generation.

“The things that we were going after and the things that we tried to address, those searches pop us to the top. And we are starting to see the leads and customers flow in to us that we would have never seen before as a single channel company.”

Fritz Lehman, COO