Lauren McGaha

Chief Content Officer

As Newfangled’s Chief Content Officer, I spend the majority of my time leading our content marketing department. When I talk to agency principals for the first time about their content marketing, they’re usually frustrated. They’ve made a significant investment in their own content, but they’re not seeing any real benefit from it. Our content marketing team helps clients achieve real results from their content by not only creating the right content marketing strategy for each agency but also crafting the complex systems and tools needed to properly sustain, measure, and optimize that strategy ongoing. 

In addition to leading our content marketing department, I contribute to the development of the short and long term digital marketing strategies for Newfangled, which allows me to constantly be evaluating how our company fits into the ever-changing landscape of digital marketing, and create marketing strategies to keep us at the forefront. I find that thrilling.

I graduated from the University of North Carolina with a degree in Journalism and Mass Communication and a specialization in broadcast media. Although originally trained as a reporter, I’ve built my career in digital marketing strategy. Outside of my day job (and outside of Carolina basketball season), I like to spend my time with my family, on a wooded walk, playing music, or relaxing with a great book and glass of wine.  

Recent Articles
Article
Content Strategy

It’s Time to Stop Considering Your Marketing Spam

Many agencies we meet are eager to invest in a strategic content strategy but are squeamish about promoting their content to their marketing list. Learn the difference between "spam" and thought leadership, and how often you should be emailing your prospects. (It's probably more than you think!)
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