The question is not one of your capabilities. The question is one of your method. We’re all wired differently. The ways that I learn, teach, and engage with the people around me are likely quite different from the ways you learn, teach and engage with the people around you. The natural ways we express ourselves are related to the ways we’re best equipped to produce content. If you take some time to understand your innate strengths, you can be creative in choosing the best method for creating content. It might mean, for example, that you never write another blog post again.
Through our work, we’ve had the opportunity to observe hundreds of experts’ natural engagement styles and to work with them to find the content development strategy that most closely aligns with those capabilities. There are five primary styles of communication and each style is optimally equipped for a different method of content creation. In this white paper, we’ll introduce you to each group, explain their content creation strengths and weaknesses, and present some options for how to best leverage those strengths on your content team.
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Without a doubt, the most challenging aspect of marketing an expert firm is reliably creating content. There are many reasons for this.
Sometimes it’s a lack of differentiated positioning, a struggle with focus and commitment, or simply a lack of measurement. In fact, roughly 95% of the firms we work with face struggles like these and many more when first getting into content marketing. And while positioning, focus, and measurement challenges are valid impediments to sustaining a content strategy, they’re typically symptoms of a larger struggle.
Writing the content in the first place seems nearly impossible. That’s the complaint we hear from smart, knowledgeable, successful firms all the time.
But what if it were easier? What if there was a way for you to reliably create content and for that process to feel natural for you?
The question is not one of your capabilities. The question is one of your method. We’re al