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We’ve launched a content marketing podcast!

We’re excited to announce we’ve just launched a new podcast!

Unlike our flagship podcast, which focuses on the broader landscape of digital marketing today, Consider This will spend time digging into one critical element of digital marketing essential to pretty much all other areas of the field: content marketing.

Consider This is podcast designed to unpack common misconceptions about content marketing today. During each episode, we’ll offer up an often heard yet typically misunderstood belief about how to make content marketing effective for knowledge-based firms. We’ll spend our time deconstructing the details that make these claims more nuanced than they might at first seem, and offer up alternate perspectives to help you get more from your content strategy.

We’ve got several great episodes already in the works. Over the next few months, we’ll cover topics like:

  • Understanding which reports are helpful and which are useless when it comes to measuring the efficacy of your messaging strategy
  • How to determine who from your firm to involve in your content strategy (spoiler alert: it’s not everyone who volunteers to write)
  • Why your blog can’t be the only approach you take to content marketing
  • The differences between persona development and market segmentation (and when to use each)
  • Creative alternatives to content development that don’t require you to write

Like any new initiative, we’ll evolve this podcast as we go. For now, we’re planning on releasing one episode every other week. And good news! The first introductory episode is live now! Give it a listen and if you like what you hear, be sure to subscribe and leave a review on iTunes. As you likely know, reviews are essential to helping us spread the word about the show and make it available to others who might find it interesting.

We’ll also be incorporating questions from listeners as we receive them. If there’s a content marketing concept or question you’d like us to cover on an upcoming episode, you can email it to, tweet us @ConsiderThisPod, or submit it through Facebook.

We hope you enjoy it and look forward to hearing your feedback.

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