This report is structured around our Agency Marketing Model, which comprises the six key elements that are critical to a successful digital marketing program: positioning, contact strategy, content strategy, website, CRM, and marketing automation. In this white paper, you’ll hear from three category experts inside of Newfangled about the necessary benchmarks for success in each element of the Agency Marketing Model.
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Positioning and Contact Strategy
Director of Marketing
The agencies generating the most qualified opportunity through their digital marketing programs have many things in common, which you’ll read about throughout this white paper. But one of the most critical is this: their positioning is bullet proof.
This not only has to do with the agency’s chosen market niche. It’s also got a lot to do with their articulation of it. It’s probably no surprise to you that generalist firms aren’t as successful as specialized firms. Well positioned firms develop deeper expertise, command higher fees for delivering on that expertise, and are better equipped to create a potent marketing engi