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Prospect Experience Design

The Five Essential Elements of an Agency's Capabilities Landing Page

an Article written by Christopher Butler on August 24, 2016

...direct visitors to a landing page dedicated to explaining what you do in more detail. Regardless of what you choose to name this page, I call it your capabilities landing page.     An ideal agency capabilities landing page has...

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Podcast

Agency Marketing Matters, Episode 2: The Work You Do vs. The Work You Pursue

a Podcast hosted by Christopher Butler, Mark O'Brien and Lauren O'Brien on July 21, 2016

https://soundcloud.com/newfangled-agency-marketing-matters/episode-2-the-work-you-do-vs-the-work-you-pursue Mark O’Brien: Hello, and welcome to the Newfangled Marketing Podcast. I’m Mark O’Brien, the CEO of Newfangled. Lauren Siler: I’m Lauren Siler, the director of marketing at Newfangled. Chris Butler: I’m Chris Butler. I’m the COO of Newfangled. Mark...

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Article

Agency Success Story: Positioning, Content and Automated Marketing, and the Best 3 Years of Growth

an Article written by Mark O’Brien on December 21, 2015

...else was. Mark: Once again, you’re really on par with your peers. It was terrifying then. It’s terrifying now. It’s really scary. What you just mentioned is a key insight which is people need to get into positioning. The agency...

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Article

SEO Quick Tips

an Article published on July 21, 2010

...Friendly URLs After looking to see the title of your page, the next place Google will look to figure out what your page is about is the actual URL.  Sure, all of your pages are www.yourcompany.com, but what comes after...

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Article

Prospect Experience Design

How to See What a User Sees

an Article written by Christopher Butler on December 5, 2013

...page in a ten-second test. After the volunteer closed the page, I asked, “what was this page about?” She didn’t know. She remembered a few details, like the color brown, the word “mud,” and that there were pictures of foreign...

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Article

Prospect Experience Design

Web design has changed. Have you?

an Article written by Christopher Butler on March 18, 2014

...in Photoshop or Illustrator that they can’t do, and better. The advantage to using Semantic SVG is that the imagery on your page can be as responsive as the rest of your page. Don’t believe me? Have a look at...

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Article

Prospect Experience Design

The Four Things the Best Agency Home Pages Do

an Article written by Christopher Butler on August 23, 2016

...know your firm and understand what you do will begin on your home page. For most, it will begin on a lower-level page that they discover through a search engine or were referred to by a friend on social media....

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Article

Content Strategy

Guest Post by Eric Holter: Agency Website Gaffe #2 - The Splash Page

an Article written by Christopher Butler on September 14, 2009

...and inappropriate uses of website splash pages. Today that article is moot. There are no appropriate uses for a splash page. A splash page uses a website’s home page to make a visual impact rather than provide basic information and...

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Article

Prospect Experience Design

Designing for the Web Today

an Article written by Christopher Butler on February 28, 2009

...within the content of a page, or as complex as a Flash-driven framework for a page that uses an XML file to pull dynamic content from the website’s database and integrate it within the page. One of the most common...

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Article

CRM

3 Valuable Salesforce Features You Should Be Using

an Article published on May 13, 2015

...page layout editor from the Force.com set-up menu environment, by following this navigation path: Setup > Build > Customize > Object > Page Layouts. You’ll then click Edit next to the page layout you want to change. The page layout...

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