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Time Lapse Video of Scott
Two Hour Time Lapse of Newfangled Web Factory from able parris on Vimeo....
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Prospect Experience Design
Info First, Design Next
...often call information design information architecture, though they’re not exactly the same thing. This gets a bit sticky, but at Newfangled, we approach these two things one after the other. We start with prototyping a site, which is the information...
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Article
Prospect Experience Design
User Onboarding Analysis
In recent months, we’ve began introducing a new tool to the very early planning stages of Newfangled’s process in certain cases. It’s called user onboarding analysis: a way of documenting the full process users go through when there’s a complex...
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Article
Designing Your Future
What do you want? When was the last time you asked yourself that? Did you allow yourself to hear the answer, or did you hide from the question before your mind was even done asking it? At Newfangled, we work...
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Content Strategy
The Right (and Wrong) Ways to Produce Content for Lead Generation
...like most firms, you and your colleagues have the knowledge necessary for great content. It’s finding time to produce it regularly and weave it into a larger content marketing machine that proves difficult. Let Newfangled do that part for you....
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Email Marketing
How Apple’s Email Privacy Update Could Alter Your Marketing Strategy
...email accounts (@gmail.com, @yahoo.com, @icloud.com, etc). If most of your qualified leads come from company email addresses (such as @newfangled.com), you could require a non-free email address to be provided in order for the form to complete and submit. There...
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Content Strategy
Your “Secret Sauce” Is Your Firm’s Best Selling Point — Give It Away For Free
...Newfangled Content Coaching team, we found that exactly zero have given “too much” away. A few clients have mentioned that unsavory competitors took their content and published it on their sites, resulting in no observable adverse sales results. Trust that...
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Content Strategy
It's Not Me, It's You: How to Write About Your Firm and Engage Prospects
...strategically, in a way that resists sliding into cheap-sales-pitch territory. At Newfangled, we use a very specific framework to identify the strategic parameters for each article we — and our clients — write. In addition to identifying a target persona,...
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Whitepaper
Key Trends Shared by Firms with World-Class Business Development Programs in 2018
The best way we know how to do that is to look at the firms who are succeeding, and see what the patterns are. At Newfangled, we enjoy starting each year with an update on these key patterns we see...
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Content Strategy
These Stats Prove That Your Content Strategy is Your Outbound Strategy
If you’ve followed Newfangled closely over the last 18 months or so, you’ve noticed our business undergoing quite an evolution. One from a company focused primarily on website development for agencies, to one now focused on consulting on holistic digital...
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