Search Newfangled

Article

Web School

an Article published on May 27, 2008

Hello and welcome to my new blog! I am one of the newest members of the Newfangled team and Im pleased to be here.  I came to this company after working in interactive media for a daily North Carolina newspaper. ...

Read Now About

Article

The Right Fit

an Article written by Mark O’Brien on December 8, 2009

...endure the charmingly masochistic life it demanded (praise be to great cooks everywhere). I had to face facts. Career-wise, food wasn’t the right fit. Not long after, I offered myself as a free intern to Newfangled, and the rest is...

Read Now About

Article

Resource Roundup: Things Agencies Should Know About

an Article written by Christopher Butler on September 2, 2011

...watch it. Take notes. Jaron Lanier talks to Edge.org about The Local-Global Flip—essentially, the economics of the internet. Really excellent stuff, rife with plenty of challenging questions. Arthur C. Clarke predicted the future in 1964. Seriously. Speaking of the future,...

Read Now About

Article

Amazon/Google/Facebook

an Article written by Christopher Butler on February 9, 2012

...within Facebook’s walled-garden. Horning, by the way, ends on a sinister note, lamenting that “we let Google tell us what to do next,” a nice play on former CEO Eric Schmidt’s claim that such is what consumers want from Google....

Read Now About

Article

Prospect Experience Design

Generation Flux

an Article written by Christopher Butler on February 7, 2012

...is IBM. Not as often talked about, and vastly less “sexy” than the Googles, Facebooks, etc., IBM is still a major player. In fact, the CEO who just retired, Sam Palmisano, initiated their smart cities initiative years before anyone owned...

Read Now About

Article

Manageable and Measurable Marketing Starts with Positioning

an Article written by Christopher Butler on January 17, 2019

After a brief hiatus, our podcast, Expert Marketing Matters, is back for a fourth season! And we couldn’t be kicking things off with a better conversation — and a better guest. We invited Sara Bacon, CEO of Command C —...

Read Now About

Podcast

Content Strategy

Are You Setting Reasonable Expectations?

a Podcast hosted by Lauren O'Brien on April 30, 2018

Consider This is a podcast designed to unpack common misconceptions about content marketing for knowledge-based firms. We’ll address commonly held assumptions about content marketing today, and present new and different ways to approach them. In this episode, Lauren and Holly...

Listen Now About

Podcast

You Can't Ignore GDPR

a Podcast hosted by Lauren O'Brien on May 22, 2018

Consider This is a podcast designed to unpack common misconceptions about content marketing for knowledge-based firms. We’ll address commonly held assumptions about content marketing today, and present new and different ways to approach them. In this episode, Lauren and Holly...

Listen Now About

Podcast

Balancing Educational and Promotional Content

a Podcast hosted by Lauren O'Brien on June 29, 2018

...Lauren and Holly discuss the mentality required for firms to approach content and outbound with a lasting habitual impact. They’ll touch on: The importance of generosity in content marketing and outbound, and how this builds trust with prospects Researcher and...

Listen Now About

Podcast

Segmentation Matters

a Podcast hosted by Lauren O'Brien on July 13, 2018

Show Notes Consider This is a podcast designed to unpack common misconceptions about content marketing for knowledge-based firms. We’ll address commonly held assumptions about content marketing today, and present new and different ways to approach them. In this episode, Lauren...

Listen Now About