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Manageable and Measurable Marketing Starts with Positioning

After a brief hiatus, our podcast, Expert Marketing Matters, is back for a fourth season! And we couldn’t be kicking things off with a better conversation — and a better guest.

We invited Sara Bacon, CEO of Command C — a long time ecommerce expert — to join us in the studio to share a behind-the-scenes look at how she has steered her firm toward a new, narrower focus and how that has impacted the work of building an entirely new marketing platform.

If you haven’t subscribed to the podcast yet, this is as good a time as any. I hope you’ll join us for this conversation and many more to come.

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