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Content Strategy

It's Not Me, It's You: How to Write About Your Firm and Engage Prospects

an Article written by Tema Flanagan on August 6, 2020

...strategically, in a way that resists sliding into cheap-sales-pitch territory. At Newfangled, we use a very specific framework to identify the strategic parameters for each article we — and our clients — write. In addition to identifying a target persona,...

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Article

Is an all-in-one marketing platform right for your agency?

an Article written by Mark O’Brien on December 17, 2015

...I’m making an argument in this article for what Newfangled does. To be clear, we work closely with agencies on an individual basis to determine what mix of organic digital marketing tools and techniques are most effective for them to...

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Whitepaper

CRM

The Great Inversion: How Digital Marketing Has Matured Beyond the Website

a Whitepaper written by Mark O'Brien, Christopher Butler and Lauren O'Brien on February 18, 2016

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In this white paper, five of Newfangled’s top category experts weigh in on what we have come to refer to as “The Great Inversion” of digital marketing. You’ll learn how the the primary elements of your digital marketing platform —...

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What We Do

a Page published on March 22, 2016

Newfangled is a digital marketing consultancy for digital and traditional marketing firms. We work with you to create the systems and habits inside of your firm that reliably create the right leads for you to close.

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Whitepaper

Key Trends Shared by Firms with World-Class Business Development Programs in 2018

a Whitepaper written by Mark O'Brien on February 28, 2018

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The best way we know how to do that is to look at the firms who are succeeding, and see what the patterns are. At Newfangled, we enjoy starting each year with an update on these key patterns we see...

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Article

Content Strategy

These Stats Prove That Your Content Strategy is Your Outbound Strategy

an Article written by Lauren O'Brien on August 7, 2017

If you’ve followed Newfangled closely over the last 18 months or so, you’ve noticed our business undergoing quite an evolution. One from a company focused primarily on website development for agencies, to one now focused on consulting on holistic digital...

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Article

Five Email Design Tips to Increase Engagement

an Article published on November 2, 2016

A lot of the content in the Newfangled blog is centered on lead development best practices when it comes to your website. That’s because the website has been the hub of digital marketing for a while now, and it has...

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Whitepaper

Content Strategy

A Predictable Struggle: Avoiding the Common Pitfalls of Digital Marketing

a Whitepaper written by Lauren O'Brien and Christopher Butler on November 17, 2016

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In this white paper, four category experts from Newfangled have come together to identify the main issues across four operating components of the digital marketing ecosystem — Content Strategy, Marketing Automation, CRM and the website — that contribute to expectations...

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Article

Designing Your Future

an Article written by Mark O’Brien on November 17, 2016

What do you want? When was the last time you asked yourself that? Did you allow yourself to hear the answer, or did you hide from the question before your mind was even done asking it? At Newfangled, we work...

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Article

CRM

Learning to Love Salesforce

an Article published on December 7, 2016

...And there’s a common refrain in the complaints: it’s a pain to buy, it’s confusing to use, and it’s ugly. We hear you. It took Newfangled years to come around to Salesforce. We had all of the above complaints, and...

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