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Article

Email Marketing

How Apple’s Email Privacy Update Could Alter Your Marketing Strategy

an Article written by Justin Henning on October 13, 2021

...email accounts (@gmail.com, @yahoo.com, @icloud.com, etc). If most of your qualified leads come from company email addresses (such as @newfangled.com), you could require a non-free email address to be provided in order for the form to complete and submit. There...

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Article

Content Strategy

Your “Secret Sauce” Is Your Firm’s Best Selling Point — Give It Away For Free

an Article written by John Nugent on September 22, 2021

...Newfangled Content Coaching team, we found that exactly zero have given “too much” away.  A few clients have mentioned that unsavory competitors took their content and published it on their sites, resulting in no observable adverse sales results.  Trust that...

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Event

The Bureau of Digital Presents: Building a Better Content Marketing Strategy

an Event published on May 20, 2021

The Bureau of Digital (BOD) is hosting a workshop on June 10, led by Newfangled’s very own, Lauren McGaha. In this workshop, Lauren McGaha will teach you how to uncover your firm’s most compelling point of view and elevate it...

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Article

Content Strategy

It's Not Me, It's You: How to Write About Your Firm and Engage Prospects

an Article written by Tema Flanagan on August 6, 2020

...strategically, in a way that resists sliding into cheap-sales-pitch territory. At Newfangled, we use a very specific framework to identify the strategic parameters for each article we — and our clients — write. In addition to identifying a target persona,...

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Article

Paid Media

You Have to Get Out There

an Article written by Mark O’Brien on February 28, 2020

...a great deal over these past 12 years of being on the road so often. That’s a fact. If I, and others at various times, hadn’t done this to the degree we have, Newfangled would probably look a lot like...

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Whitepaper

Key Trends Shared by Firms with World-Class Business Development Programs in 2018

a Whitepaper written by Mark O'Brien on February 28, 2018

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The best way we know how to do that is to look at the firms who are succeeding, and see what the patterns are. At Newfangled, we enjoy starting each year with an update on these key patterns we see...

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Article

Content Strategy

These Stats Prove That Your Content Strategy is Your Outbound Strategy

an Article written by Lauren O'Brien on August 7, 2017

If you’ve followed Newfangled closely over the last 18 months or so, you’ve noticed our business undergoing quite an evolution. One from a company focused primarily on website development for agencies, to one now focused on consulting on holistic digital...

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Whitepaper

Content Strategy

2017 Benchmarks for Agency Digital Marketing

a Whitepaper written by Mark O'Brien and Lauren O'Brien on March 7, 2017

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...digital marketing program: positioning, contact strategy, content strategy, website, CRM, and marketing automation. In this white paper, you’ll hear from three category experts inside of Newfangled about the necessary benchmarks for success in each element of the Agency Marketing Model....

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Event

HOW Interactive, 2015 Chicago

an Event written by Christopher Butler on May 26, 2015

Newfangled’s COO, Christopher Butler, is serving as the Program Director for this year’s HOW Interactive Design Conference, which will be held in Chicago in October. He’ll also be speaking at the event....

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Article

CRM

Learning to Love Salesforce

an Article published on December 7, 2016

...And there’s a common refrain in the complaints: it’s a pain to buy, it’s confusing to use, and it’s ugly. We hear you. It took Newfangled years to come around to Salesforce. We had all of the above complaints, and...

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