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How Marketing Agencies Can Create Business Generating Websites

an Article written by Christopher Butler on June 24, 2011

...Mark to dig into some of the topics he covers in his book. That interview, fully transcribed on the next page, ultimately presents a comprehensive vision for what today’s modern marketing website should be.   What You’ll Learn Why agency...

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SEO

How to Win at Featured Snippets (A Step-By-Step Guide)

an Article published on March 27, 2018

...the targeted keywords in the file name, alt text, and title tags. 5. Fetch & render your page in Google Search Console What are featured snippets? You’ve likely seen featured snippets in your browser when asking a question in Google...

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Article

I'm Trying to Find Ways to Enable Concentration

an Article written by Christopher Butler on June 2, 2010

...page to another is another important means of encouraging greater concentration in web reading. As far as I’m concerned, the only “pro” for pagination is SEO, but someone dispute that if I’m missing something or if you just don’t agree....

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Article

A Better Marketing Message in Three Steps

an Article written by Christopher Butler on July 12, 2016

...what everyone else does,” at least don’t make visitors read a book before they realize that. The plainer the language, the stronger the statement. Rule #2: A good message is visible… on every page. You will have entire pages devoted...

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Podcast

Agency Marketing Matters, Episode 10: Tell Them What You Do and What To Do

a Podcast hosted by Christopher Butler, Mark O'Brien and Lauren O'Brien on December 8, 2016

...do that on the homepage. They might say this is what we do and going here to learn more, but they forget that 99.9% of their featured traffic is going to come in through a lower level page and you...

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Prospect Experience Design

A Few of My Favorite Things

an Article published on December 18, 2014

...Page Layers is a screenshot app that converts web pages into layered Photoshop files. This is very handy if you’re upgrading an existing site and need to work with just a few elements. The app also labels each page element...

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Article

Design Guidelines for Agencies, Part 4: Preparing Website Designs for Production

an Article published on August 27, 2008

...result in cost savings for your client. Photoshop Documents First of all, create separate Photoshop Document (PSD) files for the home page and sub pages. As efficient as it may seem to use one PSD for all your page layouts...

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Prospect Experience Design

To Get the Right Answers, You Have to Ask the Right Questions

an Article published on July 21, 2014

...of laying out full web pages (usually the home page first) in several different styles in hopes that one of them would be selected by the client. After multiple rounds of a single page layout, we would move on to...

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Prospect Experience Design

The Basic Principles of Effective Web Design

an Article written by Mark O’Brien on June 7, 2012

...happens when fourteen people add blog comments to the bottom of the page? What happens when a visually impaired person ratchets up the font size of the browser to read the page? These are questions better answered pre-design than post-design....

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Article

Prospect Experience Design

The Pros and Cons of Front-End Editing and Modular Content in WordPress

an Article published on June 18, 2014

...the page in any order or layout you desire. So, you could potentially put the footer above the header, or the sidebar below the main content of the page. I can’t imagine why you would want to do that, but...

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