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Article

Content Strategy

Your “Secret Sauce” Is Your Firm’s Best Selling Point — Give It Away For Free

an Article written by John Nugent on September 22, 2021

...Newfangled Content Coaching team, we found that exactly zero have given “too much” away.  A few clients have mentioned that unsavory competitors took their content and published it on their sites, resulting in no observable adverse sales results.  Trust that...

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Article

Content Strategy

It's Not Me, It's You: How to Write About Your Firm and Engage Prospects

an Article written by Tema Flanagan on August 6, 2020

...strategically, in a way that resists sliding into cheap-sales-pitch territory. At Newfangled, we use a very specific framework to identify the strategic parameters for each article we — and our clients — write. In addition to identifying a target persona,...

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Podcast

Content Strategy

Biz Dev During a Pandemic: How to do Fewer Things Better

a Podcast hosted by Mark O'Brien on October 21, 2021

...M3 Design began working on their content marketing in early 2019, giving them nearly a year with Newfangled prior to the shut down of 2020. “I think early 2019 we started creating content. And then the pandemic hit early in...

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Podcast

We're Not Smart Enough to Not Have a Plan

a Podcast hosted by Mark O'Brien on June 7, 2019

...of Newfangled. And today I am joined by Hamid Ghanadan, the CEO of Linus Group. Hello, Hamid. Hamid Ghanadan: Hi there, how are you? Mark O’Brien: I’m doing great. How are you doing today? Hamid Ghanadan: I’m doing well, thanks....

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Article

Email Marketing

Marketing Automation Takeaways from Dreamforce

an Article published on December 9, 2013

...cause for a poor mobile experience. Because of the template limitations, Newfangled has decided to go with a more basic template for our email marketing. Our template does not use much CSS or HTML, and therefore does not run into...

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Article

You Should Be Happy

an Article published on November 5, 2013

...other and you should be happy.  Maybe it’s because I’m old(er than most of my colleagues). Maybe it’s because I’ve had a lot of awful jobs. I know how fortunate I am to work at a place like Newfangled and...

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Article

Email Marketing

How Apple’s Email Privacy Update Could Alter Your Marketing Strategy

an Article written by Justin Henning on October 13, 2021

...email accounts (@gmail.com, @yahoo.com, @icloud.com, etc). If most of your qualified leads come from company email addresses (such as @newfangled.com), you could require a non-free email address to be provided in order for the form to complete and submit. There...

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Article

"I Don't Know"

an Article written by Christopher Butler on September 23, 2013

...There is a way. Steve Brock (pictured above in a goofy comp I made years ago to celebrate his zen) is a cofounder of Newfangled. He’s been doing design and development since it was possible for someone to do it...

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Podcast

Content Strategy

Stop Confusing Paid Media for Ads - It’s Central to Your Marketing Strategy

a Podcast hosted by Mark O'Brien on December 1, 2021

...of Newfangled Mark & Olivia talk through the hurdles many businesses face as they begin their Paid Media journey. The smaller the budget, the easier it is to feel trapped within it. But don’t let that discourage you, just focus...

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Podcast

Farewell, Dear Listeners.

a Podcast hosted by Lauren O'Brien on September 10, 2018

...outbound worlds, and tactical ways that you can improve this functional relationship. Mark interviews experts and thought leaders outside of Newfangled to discuss their thoughts on all the above and more. Subscribe to Expert Marketing Matters and reach out with...

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