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Article

Show Me the Data!

an Article written by Christopher Butler on November 16, 2009

If I had to identify one of the biggest themes from the past year at Newfangled, one of them would definitely be measurement. In fact, ever since we started a serious resourcing effort back in 2007, we’ve been learning just...

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Article

When a Persona Can Be Your Best Advocate

an Article published on November 3, 2010

...firm like Newfangled to guide you through the process, it will add cost and time. However, persona development is one of the few parts of the process companies can do independently prior to the project kickoff. How? Simple. Talk to...

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Article

The History of Our Office

an Article written by Mark O’Brien on November 13, 2009

I just read/listened to Sarah’s great post about the soundscape of the Newfangled office and got inspired to write down a few things I’ve recently learned about our historic digs. When we had our last front porch social with BlogAds...

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Whitepaper

Key Trends Shared by Firms with World-Class Business Development Programs in 2018

a Whitepaper written by Mark O'Brien on February 28, 2018

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The best way we know how to do that is to look at the firms who are succeeding, and see what the patterns are. At Newfangled, we enjoy starting each year with an update on these key patterns we see...

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Article

Content Strategy

These Stats Prove That Your Content Strategy is Your Outbound Strategy

an Article written by Lauren O'Brien on August 7, 2017

If you’ve followed Newfangled closely over the last 18 months or so, you’ve noticed our business undergoing quite an evolution. One from a company focused primarily on website development for agencies, to one now focused on consulting on holistic digital...

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Article

Why Marketing and CRM are Made for Each Other

an Article published on July 10, 2017

...comes baked into your CRM, so there’s no real barrier to entry to getting this data to your team. And your CRM’s reporting may even be augmented by your marketing automation system. Newfangled uses Salesforce and Act-On, and between the...

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Whitepaper

Content Strategy

2017 Benchmarks for Agency Digital Marketing

a Whitepaper written by Mark O'Brien and Lauren O'Brien on March 7, 2017

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...digital marketing program: positioning, contact strategy, content strategy, website, CRM, and marketing automation. In this white paper, you’ll hear from three category experts inside of Newfangled about the necessary benchmarks for success in each element of the Agency Marketing Model....

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Article

Strategy Sessions: Improving email deliverability and inbox placement

an Article written by Lauren O’Brien on February 18, 2015

...if people receiving that mail are unsubscribing or if they are getting put in spam folders, etc. If that’s happening a lot, you’re going to get dinged on your sender reputation. What we do at Newfangled is all of our...

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Article

Prospect Experience Design

Interview with Eric Holter on Website Prototyping

an Article written by Christopher Butler on March 29, 2011

This month’s newsletter is all about website prototyping from a designer’s angle. In anticipation of that, I sat down last week for a few minutes with Newfangled’s founder, Eric Holter, to chat about how he discovered the value of the...

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Article

Prospect Experience Design

User Onboarding Analysis

an Article published on January 30, 2015

In recent months, we’ve began introducing a new tool to the very early planning stages of Newfangled’s process in certain cases. It’s called user onboarding analysis: a way of documenting the full process users go through when there’s a complex...

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