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Content Upgrades Offer the Proof Point Most Marketing Strategies Lack

an Article published on May 27, 2022

...page ranked 5th on page one of Google’s search engine results pages (SERPs) for “analyst firm” and 6th for “best technology research companies,” showing strong commercial intent. We saw the potential to squeeze more value out of this already successful...

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Prospect Experience Design

The Five Essential Elements of an Agency's Capabilities Landing Page

an Article written by Christopher Butler on August 24, 2016

...direct visitors to a landing page dedicated to explaining what you do in more detail. Regardless of what you choose to name this page, I call it your capabilities landing page.     An ideal agency capabilities landing page has...

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Prospect Experience Design

Designing for the Web Today

an Article written by Christopher Butler on February 28, 2009

...within the content of a page, or as complex as a Flash-driven framework for a page that uses an XML file to pull dynamic content from the website’s database and integrate it within the page. One of the most common...

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Prospect Experience Design

Web design has changed. Have you?

an Article written by Christopher Butler on March 18, 2014

...in Photoshop or Illustrator that they can’t do, and better. The advantage to using Semantic SVG is that the imagery on your page can be as responsive as the rest of your page. Don’t believe me? Have a look at...

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Prospect Experience Design

The Four Things the Best Agency Home Pages Do

an Article written by Christopher Butler on August 23, 2016

...know your firm and understand what you do will begin on your home page. For most, it will begin on a lower-level page that they discover through a search engine or were referred to by a friend on social media....

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Prospect Experience Design

How to See What a User Sees

an Article written by Christopher Butler on December 5, 2013

...this is an abject failure of design. 2. Duke University — Admissions page I used this page for a bit of a hybrid version of the 10 second test. I gave the volunteer ten seconds to browse the page, then...

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Podcast

The Numbers - What Successful Lead Development Looks Like

a Podcast hosted by Christopher Butler and Mark O'Brien on March 30, 2017

https://soundcloud.com/newfangled-agency-marketing-matters/season-2-episode-6-the-numbers-what-lead-development-looks-like Chris Butler: Hello and welcome to the Newfangled Agency Marketing Matters podcast, I’m Chris Butler. Chris Creech: And I’m Chris Creech. Mark O’Brien: And I’m Mark O’Brien. Chris Butler: And this is episode six of season two. We’ve gathered...

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CRM

3 Valuable Salesforce Features You Should Be Using

an Article published on May 13, 2015

...page layout editor from the Force.com set-up menu environment, by following this navigation path: Setup > Build > Customize > Object > Page Layouts. You’ll then click Edit next to the page layout you want to change. The page layout...

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Prospect Experience Design

This is The Best Way to Design Your Service Landing Pages

an Article written by Christopher Butler on January 17, 2019

A service landing page is a page that explains a unique service, discipline, solution or phase of work. A service landing page layout should include a brief explanation of three things: the problems it exists to solve how it solves...

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Prospect Experience Design

How the Right Design Will Turn Researchers Into Buyers

an Article written by Christopher Butler on August 22, 2016

...with you. While a researcher-focused call to action, like a subscribe form, is appropriate to prioritize on a blog post or Insights landing page, it isn’t on a Service page or a case study. You want to prioritize the buyer...

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