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Article

Tapping in to the Larger Blogging Community

an Article published on October 7, 2008

...too. Weve set up a Newfangled group (join!), which we use to provide RSS feeds to our blogs and newsletter. I also link to some blog posts on my profile, especially the interviews Ive been doing for the past few...

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Article

Strategy Sessions: Improving email deliverability and inbox placement

an Article written by Lauren O’Brien on February 18, 2015

...if people receiving that mail are unsubscribing or if they are getting put in spam folders, etc. If that’s happening a lot, you’re going to get dinged on your sender reputation. What we do at Newfangled is all of our...

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Article

Prospect Experience Design

User Onboarding Analysis

an Article published on January 30, 2015

In recent months, we’ve began introducing a new tool to the very early planning stages of Newfangled’s process in certain cases. It’s called user onboarding analysis: a way of documenting the full process users go through when there’s a complex...

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Whitepaper

CRM

The Great Inversion: How Digital Marketing Has Matured Beyond the Website

a Whitepaper written by Mark O'Brien, Christopher Butler and Lauren O'Brien on February 18, 2016

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In this white paper, five of Newfangled’s top category experts weigh in on what we have come to refer to as “The Great Inversion” of digital marketing. You’ll learn how the the primary elements of your digital marketing platform —...

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Article

CRM

Enforcing Salesforce Data Standards With Validation Rules

an Article published on March 12, 2015

...the data meets the standards. Let’s walk through building a validation rule, using an actual example from the Newfangled org. When a sales user marks an opportunity as “Closed Unqualified,” we have a custom field called “Unqualified – Reason” to...

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Article

Email Marketing

Benchmarking the High-Performing Agency Website, Part II: Email Deliverability & List Cleanliness

an Article published on March 30, 2015

...address from which your mail is sent. Most email marketing or marketing automation platforms will be sending your email from a shared IP address. At Newfangled, we have purchased a dedicated IP address that is used only by us and...

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Article

Five Email Design Tips to Increase Engagement

an Article published on November 2, 2016

A lot of the content in the Newfangled blog is centered on lead development best practices when it comes to your website. That’s because the website has been the hub of digital marketing for a while now, and it has...

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Article

Strategy Sessions: Choosing the Right Email Format for Your Audiences

an Article written by Lauren O’Brien on June 15, 2015

...mean these types of designs have their place for sure, but think about the efficacy of an email that you may have received that just looks like it came from an individual person. If you subscribe to Newfangled’s email list,...

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Whitepaper

Content Strategy

2017 Benchmarks for Agency Digital Marketing

a Whitepaper written by Mark O'Brien and Lauren O'Brien on March 7, 2017

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...digital marketing program: positioning, contact strategy, content strategy, website, CRM, and marketing automation. In this white paper, you’ll hear from three category experts inside of Newfangled about the necessary benchmarks for success in each element of the Agency Marketing Model....

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Article

Content Strategy

It's Not Me, It's You: How to Write About Your Firm and Engage Prospects

an Article written by Tema Flanagan on August 6, 2020

...strategically, in a way that resists sliding into cheap-sales-pitch territory. At Newfangled, we use a very specific framework to identify the strategic parameters for each article we — and our clients — write. In addition to identifying a target persona,...

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