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Prospect Experience Design

Evolution of the Newfangled Logo

an Article published on June 6, 2012

When I arrived at Newfangled almost twelve years ago, the company was known as Newfangled Graphics Co. and the hand-painted wooden sign by the door featured a 19th century Industrial Revolution-style logo. Co-founders Steve Brock and Eric Holter began Newfangled...

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Prospect Experience Design

The Four Things the Best Agency Home Pages Do

an Article written by Christopher Butler on August 23, 2016

...know your firm and understand what you do will begin on your home page. For most, it will begin on a lower-level page that they discover through a search engine or were referred to by a friend on social media....

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Prospect Experience Design

How to See What a User Sees

an Article written by Christopher Butler on December 5, 2013

...this is an abject failure of design. 2. Duke University — Admissions page I used this page for a bit of a hybrid version of the 10 second test. I gave the volunteer ten seconds to browse the page, then...

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Podcast

Agency Marketing Matters, Episode 6: How to Say What You Do (And Why That's So Hard)

a Podcast hosted by Christopher Butler and Mark O'Brien on September 15, 2016

https://soundcloud.com/newfangled-agency-marketing-matters/episode-6-how-to-say-what-you-do-and-why-thats-so-hard? Mark: Hello, and welcome to the Newfangled podcast. This is a biweekly podcast that deals with digital marketing conflicts that are a particular interest to marketing agencies. We are Newfangled and we work with marketing agencies all throughout North...

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Article

Newfangled's Triple Bottom Line

an Article written by Mark O’Brien on June 19, 2014

...the buyout was complete. Eric Holter, who was the founder of Newfangled, created something brilliant — something I fell in love with even before I started working here, which is why I made such a plea to work at Newfangled in...

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Prospect Experience Design

How the Right Design Will Turn Researchers Into Buyers

an Article written by Christopher Butler on August 22, 2016

...with you. While a researcher-focused call to action, like a subscribe form, is appropriate to prioritize on a blog post or Insights landing page, it isn’t on a Service page or a case study. You want to prioritize the buyer...

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Prospect Experience Design

This is The Best Way to Design Your Service Landing Pages

an Article written by Christopher Butler on January 17, 2019

A service landing page is a page that explains a unique service, discipline, solution or phase of work. A service landing page layout should include a brief explanation of three things: the problems it exists to solve how it solves...

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CRM

3 Valuable Salesforce Features You Should Be Using

an Article published on May 13, 2015

...page layout editor from the Force.com set-up menu environment, by following this navigation path: Setup > Build > Customize > Object > Page Layouts. You’ll then click Edit next to the page layout you want to change. The page layout...

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Article

Content Strategy

Guest Post by Eric Holter: Agency Website Gaffe #2 - The Splash Page

an Article written by Christopher Butler on September 14, 2009

...and inappropriate uses of website splash pages. Today that article is moot. There are no appropriate uses for a splash page. A splash page uses a website’s home page to make a visual impact rather than provide basic information and...

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Podcast

Consider This Season 1, Episode 4: Our Predictions for Content Marketing in 2018

a Podcast hosted by Lauren O'Brien on January 11, 2018

...go download that podcast but they’re not staying on that page very long. Page length is something that Google’s considering when it’s deciding whether it wants to show your listing in the results page. So, I don’t think it’s a...

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