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Article

Readings for Designers Dreamers

an Article written by Christopher Butler on August 31, 2011
...Baxter, is truly profound. The story surrounds the discovery (and patenting by an amoral CEO) of a technology that uses wormholes to transmit light waves between two distant points. It doesn’t take long before that technology is developed to detect...
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Article
Prospect Experience Design

Generation Flux

an Article written by Christopher Butler on February 7, 2012
...is IBM. Not as often talked about, and vastly less “sexy” than the Googles, Facebooks, etc., IBM is still a major player. In fact, the CEO who just retired, Sam Palmisano, initiated their smart cities initiative years before anyone owned...
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Article

Amazon/Google/Facebook

an Article written by Christopher Butler on February 9, 2012
...within Facebook’s walled-garden. Horning, by the way, ends on a sinister note, lamenting that “we let Google tell us what to do next,” a nice play on former CEO Eric Schmidt’s claim that such is what consumers want from Google....
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Article

I love typography, but this is a stretch.

an Article published on July 23, 2008
Chris Butler recently posted a link to an article by David Appell claiming that most of the blogosphere is pure fluff. I was skeptical of this claim but since coming across a blog devoted completely to the ampersand Ive started...
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Event

REBRAND 2011 Jury

an Event published on July 12, 2010
Chris Butler has been named one of the judges for the 2011 REBRAND 100 awards. The REBRAND 100 Global Awards is the only highly respected and coveted global awards of its kind. Businesses, brand strategists, and various organizations have come...
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Article
Email Marketing

Five Tips for Effective Lead Scoring

an Article published on May 13, 2013
Last week, Chris Butler wrote a great piece highlighting the various features of marketing automation software. One of the key elements of marketing automation that he mentioned is the ability to score your leads. But what does that mean? Why...
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Article

The Two Things About Content

an Article published on June 21, 2011
Last week, at our weekly client services meeting, Chris Butler introduced us to the “Two Things” exercise. We were then challenged to think about the two things for different aspects of website development. One big item that that we tried...
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Article

Quick Content Idea: The Interview

an Article written by Christopher Butler on November 4, 2010
...email or some other communication method. TIME REQUIRED: 30 min – 1 hour to prep, 15-30 min for interview (if not email), 1-2 hours to edit, format and post. Total: 2-3.5 hours. EXAMPLES: Tom Diederich Talks About Corporate Community Management...
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