In this white paper, Chris Butler, Lindsey Barlow, Lauren Siler, and Chris Creech will walk you through how to make the most of your marketing by considering the sales reality as you craft your strategy and technology around your website, automation system, CRM, and content strategy.
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Chief Operating Officer
Your marketing’s first job is to create awareness — to make clear to your audience that you are out there, doing that thing you do best. So, no matter what form your marketing takes, whether it’s the first page a prospect sees on your website or an email they receive from you, your positioning — what you do and whom you serve best — needs to be clear. Sounds simple enough, doesn’t it? It certainly could be, but it’s been my experience that crafting th