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Article

What Blogging Feels Like

an Article written by Christopher Butler on June 16, 2011

...Those are much easier to share, and I do so fully aware that it may be frustrating to hear them from me given how much content I and my colleagues at Newfangled are able to create. Just know that it’s...

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Article

Five Email Design Tips to Increase Engagement

an Article published on November 2, 2016

A lot of the content in the Newfangled blog is centered on lead development best practices when it comes to your website. That’s because the website has been the hub of digital marketing for a while now, and it has...

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Article

Strategy Sessions: Choosing the Right Email Format for Your Audiences

an Article written by Lauren O’Brien on June 15, 2015

...mean these types of designs have their place for sure, but think about the efficacy of an email that you may have received that just looks like it came from an individual person. If you subscribe to Newfangled’s email list,...

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Article

The Long-Term Relationship is Where Things Really Get Interesting

an Article written by Christopher Butler on August 21, 2009

...about the long-term relationship!” A typical web project for us at Newfangled can take anywhere from 6-9 months, from initial consulting, through prototyping, design, build, design application, quality control, content entry and going live. It’s a long, involved process during...

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Article

Email Marketing

Benchmarking the High-Performing Agency Website, Part II: Email Deliverability & List Cleanliness

an Article published on March 30, 2015

...address from which your mail is sent. Most email marketing or marketing automation platforms will be sending your email from a shared IP address. At Newfangled, we have purchased a dedicated IP address that is used only by us and...

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Article

CRM

Enforcing Salesforce Data Standards With Validation Rules

an Article published on March 12, 2015

...the data meets the standards. Let’s walk through building a validation rule, using an actual example from the Newfangled org. When a sales user marks an opportunity as “Closed Unqualified,” we have a custom field called “Unqualified – Reason” to...

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Article

Show Me the Data!

an Article written by Christopher Butler on November 16, 2009

If I had to identify one of the biggest themes from the past year at Newfangled, one of them would definitely be measurement. In fact, ever since we started a serious resourcing effort back in 2007, we’ve been learning just...

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Article

CRM

Learning to Love Salesforce

an Article published on December 7, 2016

...And there’s a common refrain in the complaints: it’s a pain to buy, it’s confusing to use, and it’s ugly. We hear you. It took Newfangled years to come around to Salesforce. We had all of the above complaints, and...

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Whitepaper

Content Strategy

A Predictable Struggle: Avoiding the Common Pitfalls of Digital Marketing

a Whitepaper written by Lauren O'Brien and Christopher Butler on November 17, 2016

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In this white paper, four category experts from Newfangled have come together to identify the main issues across four operating components of the digital marketing ecosystem — Content Strategy, Marketing Automation, CRM and the website — that contribute to expectations...

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Article

Content Strategy

It's Not Me, It's You: How to Write About Your Firm and Engage Prospects

an Article written by Tema Flanagan on August 6, 2020

...strategically, in a way that resists sliding into cheap-sales-pitch territory. At Newfangled, we use a very specific framework to identify the strategic parameters for each article we — and our clients — write. In addition to identifying a target persona,...

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