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Article

Why Marketing and CRM are Made for Each Other

an Article published on July 10, 2017

...comes baked into your CRM, so there’s no real barrier to entry to getting this data to your team. And your CRM’s reporting may even be augmented by your marketing automation system. Newfangled uses Salesforce and Act-On, and between the...

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Article

The Warm Call

an Article published on December 23, 2008

Newfangled has gotten its marketing engine revved back up in a major and unprecedented way. It used to be that marketing simply meant cold calling. That is still going on, but there is so much more to it now. Were...

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Article

Content Strategy

These Stats Prove That Your Content Strategy is Your Outbound Strategy

an Article written by Lauren O'Brien on August 7, 2017

If you’ve followed Newfangled closely over the last 18 months or so, you’ve noticed our business undergoing quite an evolution. One from a company focused primarily on website development for agencies, to one now focused on consulting on holistic digital...

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Article

Strategy Sessions: Improving email deliverability and inbox placement

an Article written by Lauren O’Brien on February 18, 2015

...if people receiving that mail are unsubscribing or if they are getting put in spam folders, etc. If that’s happening a lot, you’re going to get dinged on your sender reputation. What we do at Newfangled is all of our...

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Article

Prospect Experience Design

User Onboarding Analysis

an Article published on January 30, 2015

In recent months, we’ve began introducing a new tool to the very early planning stages of Newfangled’s process in certain cases. It’s called user onboarding analysis: a way of documenting the full process users go through when there’s a complex...

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Article

CRM

Learning to Love Salesforce

an Article published on December 7, 2016

...And there’s a common refrain in the complaints: it’s a pain to buy, it’s confusing to use, and it’s ugly. We hear you. It took Newfangled years to come around to Salesforce. We had all of the above complaints, and...

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Whitepaper

CRM

The Great Inversion: How Digital Marketing Has Matured Beyond the Website

a Whitepaper written by Mark O'Brien, Christopher Butler and Lauren O'Brien on February 18, 2016

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In this white paper, five of Newfangled’s top category experts weigh in on what we have come to refer to as “The Great Inversion” of digital marketing. You’ll learn how the the primary elements of your digital marketing platform —...

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Article

Paid Media

You Have to Get Out There

an Article written by Mark O’Brien on February 28, 2020

...a great deal over these past 12 years of being on the road so often. That’s a fact. If I, and others at various times, hadn’t done this to the degree we have, Newfangled would probably look a lot like...

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Article

Content Strategy

Rethinking the Case Study, Again

an Article written by Christopher Butler on August 26, 2016

Three years ago, I wrote an article called Rethinking the Case Study that has, by far and away, outperformed the majority of the articles I’ve ever published here at Newfangled. Every week, hundreds of readers discover our site through that...

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Article

Is an all-in-one marketing platform right for your agency?

an Article written by Mark O’Brien on December 17, 2015

...I’m making an argument in this article for what Newfangled does. To be clear, we work closely with agencies on an individual basis to determine what mix of organic digital marketing tools and techniques are most effective for them to...

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