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Prospect Experience Design

Forget the Fold, Part 2

an Article published on April 19, 2013

...image at the top would make this page more conversion-friendly. AOL has a similar issue with their “advertise with us” and “work with us” landing page calls-to action (CTAs)— they’re at the bottom of the page. However, they do get...

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Prospect Experience Design

The Five Essential Elements of an Agency's Capabilities Landing Page

an Article written by Christopher Butler on August 24, 2016

...direct visitors to a landing page dedicated to explaining what you do in more detail. Regardless of what you choose to name this page, I call it your capabilities landing page.     An ideal agency capabilities landing page has...

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Article

Content Upgrades Offer the Proof Point Most Marketing Strategies Lack

an Article published on May 27, 2022

...page ranked 5th on page one of Google’s search engine results pages (SERPs) for “analyst firm” and 6th for “best technology research companies,” showing strong commercial intent. We saw the potential to squeeze more value out of this already successful...

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SEO Quick Tips

an Article published on July 21, 2010

...Friendly URLs After looking to see the title of your page, the next place Google will look to figure out what your page is about is the actual URL.  Sure, all of your pages are www.yourcompany.com, but what comes after...

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Prospect Experience Design

Designing for the Web Today

an Article written by Christopher Butler on February 28, 2009

...within the content of a page, or as complex as a Flash-driven framework for a page that uses an XML file to pull dynamic content from the website’s database and integrate it within the page. One of the most common...

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Podcast

Does Prototyping Still Matter?

a Podcast hosted by Lauren Clarke and Christopher Butler on July 6, 2017

...we’re expecting users to do on that page to really drive whether or not a list or a grid makes sense. I think that common places where we see something like a grid is on a leadership page, where it’s...

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Prospect Experience Design

Web design has changed. Have you?

an Article written by Christopher Butler on March 18, 2014

...in Photoshop or Illustrator that they can’t do, and better. The advantage to using Semantic SVG is that the imagery on your page can be as responsive as the rest of your page. Don’t believe me? Have a look at...

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Prospect Experience Design

The Four Things the Best Agency Home Pages Do

an Article written by Christopher Butler on August 23, 2016

...know your firm and understand what you do will begin on your home page. For most, it will begin on a lower-level page that they discover through a search engine or were referred to by a friend on social media....

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Prospect Experience Design

How to See What a User Sees

an Article written by Christopher Butler on December 5, 2013

...this is an abject failure of design. 2. Duke University — Admissions page I used this page for a bit of a hybrid version of the 10 second test. I gave the volunteer ten seconds to browse the page, then...

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Article

CRM

3 Valuable Salesforce Features You Should Be Using

an Article published on May 13, 2015

...page layout editor from the Force.com set-up menu environment, by following this navigation path: Setup > Build > Customize > Object > Page Layouts. You’ll then click Edit next to the page layout you want to change. The page layout...

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