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ArticleContent StrategyRethinking the Case Study by Christopher Butler on June 12, 2013Over the past year, we've been carefully studying the stages of the buying cycle, getting better acquainted with our audience, and thinking deeply about how they inform our content strategy. As a result, we've emerged at the other side with the strong opinion that the case study is uniquely suited to speak powerfully to the most discerning prospects' concerns, and should be among the most important content we create. And yet, it's often the most ignored. Chris Butler thinks it's time we changed that, and in this article, offers a plan you can put in place today to write great, sales-focused case studies... Read Now About
ArticleContent StrategyCooking Up a Content Strategy: Recipe-Writing Instructions by Tema Flanagan on February 12, 2013I sometimes moonlight as a food writer, and it recently occurred to me (d’oh!) that formulating a really good content strategy is a lot like cooking or, more precisely, like developing a recipe. In both cases, you begin with a goal and a bit of educated guesswork, embark on a process of careful planning and trial and error, documenting and tweaking as you go, and come away with a tasty reward — as well as a blueprint for future success. Read Now About
ArticleContent StrategyWhy You Should Optimize Your Site for Retina Displays by Justin Kerr on December 10, 2012You may have heard of Apple's Retina display, featured in several of their most recent products such as the iPhone 5 (and 4s), 3rd generation iPad and the latest MacBook Pro laptops. And you may be thinking, "Yeah, that's great. But I don't even use a Mac so what does this have to do with me?" Glad you asked. Retina, Apple's branded term for high density displays, will become the norm within a few years and those of us who develop for the web would be wise to address this change now rather than play catch-up later. Read Now About
ArticleContent StrategyAdaptive Production by Christopher Butler on October 5, 2012For the better part of the last decade, we've followed the same process for virtually every website we've built. As depicted by this Gannt chart, it all looks pretty neat and tidy, doesn't it? The problem is that reality isn't neat and tidy. Far from it. Reality is messy — stretchy, bendy, overlappy, and running-out-of-timey. You get the idea. Even so, this process worked well for us for so long, that it took running into some serious problems too many times in a row to realize that the dissonance between our neat and tidy starting place and the messy reality of a normal project demanded that we change things up. So after a long run of doing things the way we've always done them, we decided to roll up our sleeves and remap our process... Read Now About
ArticleContent StrategyWhat Should A CMS Do? by Mark O’Brien on August 30, 2012At Newfangled, we've been building sites exclusively on CMS platforms since 2000, so we've had an up-close view of the comings and going of the CMS market for just about as long as it's existed. In some way, content management is unrecognizable compared to what it was in 2000, in other ways, the more things change, the more they stay the same. This month, Mark O'Brien pushes to redefine CMS, from content management system to conversion management system... Read Now About
ArticleContent StrategyGoogle Analytics in 15 Minutes Per Week by Mark O’Brien on July 26, 2012Consider that you take the bait and install Google Analytics, and you set up one goal for each call to action on your site. Now what? Read Now About
ArticleContent StrategyWebsite Design Style Guide by Justin Kerr on July 26, 2012Last year, I produced a short tutorial video on how to prepare Photoshop (PSD) files for web production. It's a quick overview of the process I use to properly set up and organize template files so that Newfangled's developers can use them to apply the visual design to the site architecture. One of the template types mentioned in the video is a style guide; a very useful "cheat sheet" containing text styles, colors, notations and key design elements that comprise the majority of a site's design. Since posting the video, I've recevied requests to provide an example file that our agency partners (or anyone) could download and use as a reference for creating their own style guide. Read Now About
ArticleContent StrategyUsing Analytics to Ensure You’re Getting the Most From Your Site by Mark O’Brien on July 24, 2012All things considered, Google Analytics is the best web analytics tool on the market. It is free to use and easy to install on your site, so there is no excuse not to have it. Every site you build for yourself or your clients should have Google Analytics installed from the day it goes live. Once you have it installed, the next crucial step is to log in to it and pay attention to what the data is telling you. That is where things get difficult for some people. Read Now About
ArticleContent StrategyContent Styling Tips: Using Newfangled’s CMS Formatter Tool by Justin Kerr on July 10, 2012This fourth installment of "Content Styling Tips" will focus on the formatter toolbar, an important part of Newfangled's content magagement system which allows our clients to style their site's text and images. I've created some tutorial videos that will show you how to preserve the design of your site by formatting your content correctly. Read Now About
ArticleContent StrategyThe Truth About Content by Christopher Butler on January 24, 2012Are you struggling with content? This month, Chris Butler tackles the ins and outs of content marketing—covering everything from knowing when content works well and when it doesn't, to choosing the right kinds of content, to creating a system to manage the entire content creation process, to how not to let your ego get in the way, to how to avoid burnout. All of that plus much, much more… Read Now About
