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ArticleWho Are You Speaking To? by Christopher Butler on October 31, 2009Most often when we fail to achieve the results we are after, it is due not to inadequate effort, but to doing the wrong things for the wrong reasons. We tend to set goals far more easily than we determine how to actually achieve them. And yet, when we don't reach our objectives, we are confounded as to why. This truth is at the core of why many companies (including Newfangled) struggle with maintaining a web content strategy: We know the results we're after, but we don't go about achieving them in the right way. We know that our goal is to build our businesses, so we must shift our focus to online engagement. But we are often reticent to let the chaos of constant and ubiquitous content remain the status quo and search engine optimization the only means to that goal. If you can't beat 'em, join 'em. So we do, creating plenty of meaningless content and burning out in the process. Read Now About
ArticleBuilding Great Websites–and Keeping them that Way by Mark O’Brien on October 29, 2009Our journey from consultants to implementors and back to consultants again.Newfangled is a very active place; things are always growing, changing, and being refined. Of all the new things going on, I am most excited about our new support model. Here's why. Read Now About
ArticleProspect Experience DesignPrototype to Site: Brahmin.com’s Main Nav by Sarah Dooley on October 28, 2009Last time I wrote about our recent brahmin.com site build, it was to talk about the advanced product search. This time, I want to focus on some of the decisions we made in structuring the navigation. These topics are closely related because the complement to an easy-to-use search should always be an easy-to-use nav structure; pairing the two lets users take whichever approach they're most comfortable with, making it more likely that they'll find what they're looking for. Read Now About
ArticleContent StrategyHow to Give New Life to Your Old Website by Jillian Kuhn on October 27, 2009You launched your website a few years ago. At the time, it featured the latest and greatest technology... But now your once-top-notch site seems to be lagging behind...More and more of our clients are finding themselves in this situation. Technology evolves so rapidly that it can be hard to keep up, and a site that's only a couple years old seems ancient! If your site falls into this category, here are a few options you can consider... Read Now About
ArticleMy Newfangled Story published on October 27, 2009Hi, I'm Briana and I'm the Newfangled Intern. I've been asked to be a guest blogger and I hope to bring you some interesting topics which in turn will lead to some great discussions.Here is the story of how I got here... Read Now About
ArticleShort or Long-Form Writing? by Christopher Butler on October 22, 2009 Last week I noted a post by John Hagel called Stupidity and the Internet in my post on the The Post-Screen Web. Hagel covered several topics in that post, one of which was the web's effect upon thinking and whether short-form content makes that effect a negative one. He writes... Read Now About
ArticleA List of Useful Web Development Blogs published on October 22, 2009The Internet is a noisy place, with Twitter updates constantly streaming and blogs spewing out second-hand knowledge, making it difficult to find sources that are both credible and consistently good. Here are a few blogs that I follow that keep me informed on what's going on and what's next in Web technology. Read Now About
WebinarThe Modern Marketing Website by Mark O’Brien on October 21, 2009From SEO, to CMS, to social media, advanced tracking, and lead generation, this webinar is a review of the core components that comprise a successful marketing website today. Access Now About
ArticleWhy Did One Campaign Do Better Than Another? by Christopher Butler on October 20, 2009 Over the past several months, I've tried to keep a closer eye on how our newsletter campaigns are performing to see if I can draw any conclusions as to what makes one more successful than another. What I've decided is that it all depends upon what you mean by "successful..." Read Now About
ArticleProspect Experience DesignTracks & Trails—The Eagle Has Landed! by Jason Adams on October 16, 2009 Sarah and I are having a busy Fall! Earlier this week we launched another new site—Tracks & Trails. This was a fun and challenging project for a number of reasons, and today I want to focus on the desgin process and point out some of the cool elements that Justin created. Read Now About
