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ArticleYour Website is Not for You! by Christopher Butler on January 31, 2011Even though creating consumer personas has been a common marketing practice for decades, applying the same principles to website planning tends to be overlooked. But without going through the process of web persona development, your client is much more prone to making guesses or assumptions about who their prospects are. In most cases, their guesses/assumptions will really look more like them than anyone else. Creating web personas, whether they are specific, general, or behavioral, prevents us from mistakenly building websites for ourselves rather than those we want to serve... Read Now About
EventReCourses 8th Annual New Business Summit published on January 26, 2011Mark O'Brien presented a session on how agencies can build more effective websites... Read Now About
WebinarBlogging for Marketers by Mark O’Brien on January 19, 2011This webinar will be a review of blogging best practices for marketers, including those blogging for marketing firms and in-house marketing departments. Access Now About
ArticleThe Web of Tomorrow by Christopher Butler on January 13, 2011 We're doing monthly lunch and learns now Read Now About
ArticleWhy @Font-Face Will Replace sIFR by Justin Kerr on January 7, 2011A year ago, I wrote a post expressing my wish that 2010 would be the year of better web fonts and, as the year progressed, I got my wish. As we enter 2011, I believe it's time to say goodbye to sIFR font replacement and say hello to @font-face font embedding. Read Now About
ArticleYou’re Probably Not the Authority on You by Christopher Butler on January 6, 2011Consider this: As far as Google is concerned, you are probably not the authority on you That is, unless you have a truly unique name or you are extremely prolific and your name is just all over the web. Remember, Google will look for a query and the sources online that have the most to say about the words or phrases in that query. If I kept a blog about Barack Obama for five years before his campaign, I might make it pretty hard for him to be the top Google result for searches for his name. See what I mean? So what to do... Read Now About
ArticleWhat Do You Mean by SEO? by Christopher Butler on January 5, 2011In this month's newsletter on how SEO works, I mentioned an article published in the New York Times last year about a particular online retailer that had discovered a way to turn negative online reviews into an increased PageRank Read Now About
ArticleThank You by Mark O’Brien on January 4, 2011Each year, Newfangled closes for the last week of December. This time off allows all of us to step away and focus on the non-transactional things in life for a little while before we gear up to do it all again the following year. I've come to really value this time--it always seems to replenish my energy and give me a new perspective on who Newfangled is and where we ought to be going.Last week was no different, but this year I noticed there was a clear theme to my thoughts. I kept coming back to the company Newfangled has become, what I've personally learned over the years, and from whom I have learned. I'm so fortunate to work with the wonderfully talented employees and clients that I do. It's a rare thing to be able to truly enjoy the people with and for whom you work, as I do. Over the past week, though, I've realized that there are three people in particular whose voices are always in my head, tweaking my thought processes, and steadying my direction. I thought it would make sense to start this year off by specifically naming them and thanking them... Read Now About
ArticleMobile Additions to the Newfangled Portfolio by Katie Jamison on January 3, 2011 It's been a busy six months since we launched our mobile suite back in the spring of 2010, and we've been fortunate to build mobile sites for a number of our long time clients, and in the meantime, add some great pieces to our portfolio! Here are some examples of our latest mobile site launches... Read Now About
ArticleHow SEO Works by Christopher Butler on December 31, 2010Though it may seem like magic, search engines are the result of a thoroughly mundane—albeit ingenious—technology. But if search engines seem magical to their users, the process of optimizing web content for search engines will seem just as mysterious. Fortunately, we know enough about how search engines work to optimize our content with words, not wands, and in this month's newsletter, you'll learn everything you need to know to do just that... Read Now About
