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ArticleWhat is Our Tribe About? by Christopher Butler on February 5, 2009Author Seth Godin had this to say in a recent interview in the WIRED Epicenter blog: "Big world-changing ideas have had three cycles. The first cycle was that you could change the world by building a factory the way Henry Ford did... The second cycle had to do with advertising and TV and media and promotion... The third idea, the one that I think is really available to a large number of people now without a lot of resources, is this idea of finding and connecting like-minded people and leading them to a place they want to go..." Read Now About
ArticleResource of the Month: Newfangled’s Website Profile by Justin Kerr on February 4, 2009Normally, I look outside of Newfangled for RotM candidates, but this month I want to shine a light on one of our web development tools: the Website Profile. This brief questionnaire is given to the client early in the development process and is valuable to us in several ways:1) It helps us collect information and materials regarding the client's branding (logo files, style guides, imagery).2) In conjunction with the prototype, the client's responses on the form help us combine their site's structure, content and design into a meaningful whole. The Profile also shows our clients we believe that design is not just window dressing for their site but an integral component.3) It helps the client carefully consider their website in light of who they are and what they do (who is your audience? who is your competition? what is your organization's personality?)If you're interested in how the Website Profile fits into the rest of our development process, check out our Project Anatomy. Read Now About
ArticleGraceful Degradation vs. Progressive Enhancement by Justin Kerr on February 4, 2009Great article by Aaron Gustafson about one of the hot-button issues regarding browser compliance and web standards: graceful degradation. Read Now About
ArticleProspect Experience DesignYou Must Give Up Control by Christopher Butler on February 4, 2009 A recent call with a client brought to mind something that I think is critical for any agency trying to adapt to technological change: You Must Give Up Control. Agencies are notorious for wanting to control every possible thing: their space (down to the most granular detail), their work, their clients, and of course, their own image. That approach used to work, but I really think it is no longer feasible... Read Now About
ArticleHistory According to the ‘Net, Part 2 by Christopher Butler on February 4, 2009I mentioned him in my previous post on archiving internet history and long-term thinking, but here is a video of Internet Archive founder Brewster Kahle speaking at the 2007 TED conference: Read Now About
ArticleThe All-seeing Eye by Christopher Butler on February 3, 2009So look, I didn't see the signs. Oops. But they saw me, snapped a pic, sent it to me, and charged me $25 for their trouble. Nice. And yes, I drive a station wagon. What? Oh right. Something about the wonders of technology... Read Now About
Article21st Century Skillset by Christopher Butler on February 3, 2009 In a culture column of the International Herald Tribune titled "What Technology Has Taught us at Dizzying Speed," Alice Rawsthorn muses on some areas in which technological change has rendered some skills obsolete and introduced new ones. Of course, skill change resulting from technological advances is not a new concept, but the especially quick turnaround that the author observes today seems to be unprecedented. "Just think of all of the skills that, if (like me) you're over 30, you learned years ago, but rarely use now because something else does the job for you. Who needs to learn how to spell when you can use spell-check software? To read a map in the age of sat nav? To be good at math when there are calculators? To remember exactly where that great antiquarian bookstore is in Paris when it's so easy to Google it? Those old skills haven't suddenly become useless..." Read Now About
ArticleHow to call a javascript function from flash. published on February 3, 2009A small example of how to call javascript from flash. Read Now About
ArticleHow to Promote Your Blog Content by Christopher Butler on January 30, 2009First: If you're new to blogging, read our newsletter, Is it Time to Start a Blog? and check out our webinar, How to Blog. Once you've created a guideline or editorial calendar for your blog, you can get started writing. Each blog post you write should be promoted off-site in order to increase awareness of your blog and drive traffic to your site. Keep in mind that shorter posts, especially those that are just added to share a link and perhaps a brief comment, should not be promoted in the same manner as a more lengthy post. I use the following sites every time I post to my blog... Read Now About
ArticleProspect Experience DesignSimplicity by Christopher Butler on January 29, 2009Take a moment to watch this video of John Maeda (of MIT Media Lab fame, now President of my alma mater, RISD) speaking at the TED conference about simplicity patterns. I really enjoy Maeda's whimsical take on simplicity in our lives (you'll see what I mean). This reminds me of a slogan that we say here at Newfangled - sometimes sarcastically, sometimes in a celebratory way - "Another day, another rectangle," which points out that, from a design perspective, sometimes websites are just rectangles. It's that simple ;-) Also, for you TED enthusiasts out there, here's an interesting take from this week's New York Times Magazine: Confessions of a TED Addict. Read Now About
