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ArticleGet Your Name Out There with Metadata by Page Laubheimer on August 31, 2012Using author metadata is a simple, effective way to attribute your content on the web to yourself. The rel="author" metadata tag is easy to use, and allows Google to understand who you are when you publish, and has big implications for both your search visibility and your eventual inclusion in the Knowledge Graph... Read Now About
ArticleContent StrategyWhat Should A CMS Do? by Mark O’Brien on August 30, 2012At Newfangled, we've been building sites exclusively on CMS platforms since 2000, so we've had an up-close view of the comings and going of the CMS market for just about as long as it's existed. In some way, content management is unrecognizable compared to what it was in 2000, in other ways, the more things change, the more they stay the same. This month, Mark O'Brien pushes to redefine CMS, from content management system to conversion management system... Read Now About
WebinarThe State of Digital Marketing for Small Agencies by Mark O’Brien on August 8, 2012This webinar was the first live review of the combined Newfangled, ReCourses, and Win Without Pitching survey on "The State of Digital Marketing for Small Agencies." Join Blair Enns, David Baker, and Mark O'Brien as they team up to offer their live, honest assessments of the findings of this groundbreaking survey. Access Now About
ArticleProspect Experience DesignThe History of Web-Safe Fonts by Justin Kerr on August 6, 2012I recently wrote an article for HOW's Interactive Design site about the history of computer-based fonts and how "web-safe" fonts, such as Arial, Verdana and Georgia are no longer the only game in town when it comes to web typography. Read the full article on HOW's site. Read Now About
ArticleTesting 101: The only way to scientifically improve your conversion rate by Adam Rightor on August 2, 2012Conversions are king.A conversion is the most valuable action a visitor of your website can do. Depending on the organization's goals, a conversion can be a variety of actions: purchasing a product/service, filling out a call-to-action form indicating they're interested in your services, signing up to be contacted regularly from your organization (blog, newsletter, special offers), completing a multi-step registration form, etc. All other metrics are secondary to the mighty conversion. You could pay an SEO firm to try to rank higher for particular keywords, sign up for a pay-per-click program, run advertisements through every marketing channel, but if your visitors are not becoming customers at a profitable conversion rate then you're just wasting your money on more browse & bounce traffic.So how do you improve conversion rate? Read Now About
ArticleReport: The State of Digital Marketing for Small Agencies by Christopher Butler on July 31, 2012This month's newsletter is out today, and it's a detailed run-down of the results of our survey on the state of digital marketing for small agencies. By detailed run-down, I mean detailed: we asked 132 questions and the answers we received are all there in their full glory. I'd recommend taking a look through that information, but if you'd like a consolidated report, take a look at the document I've embedded in this post, which has a synthesis of the survey responses by topic... Read Now About
ArticleThe Findings of the Digital Marketing for Small Agencies Survey by Christopher Butler on July 30, 2012Starting in June, we began a survey of hundreds of small agencies in the US and elsewhere. The survey contained 132 questions, covering the operations, business practices, websites, content marketing, social media, web development and sales practices of participating firms. The survey respondents provided us with a huge amount of information, which we've organized, analyzed and prepared to share with you right here. Let the datastream begin...! Read Now About
ArticleContent StrategyGoogle Analytics in 15 Minutes Per Week by Mark O’Brien on July 26, 2012Consider that you take the bait and install Google Analytics, and you set up one goal for each call to action on your site. Now what? Read Now About
ArticleContent StrategyWebsite Design Style Guide by Justin Kerr on July 26, 2012Last year, I produced a short tutorial video on how to prepare Photoshop (PSD) files for web production. It's a quick overview of the process I use to properly set up and organize template files so that Newfangled's developers can use them to apply the visual design to the site architecture. One of the template types mentioned in the video is a style guide; a very useful "cheat sheet" containing text styles, colors, notations and key design elements that comprise the majority of a site's design. Since posting the video, I've recevied requests to provide an example file that our agency partners (or anyone) could download and use as a reference for creating their own style guide. Read Now About
ArticleContent StrategyUsing Analytics to Ensure You’re Getting the Most From Your Site by Mark O’Brien on July 24, 2012All things considered, Google Analytics is the best web analytics tool on the market. It is free to use and easy to install on your site, so there is no excuse not to have it. Every site you build for yourself or your clients should have Google Analytics installed from the day it goes live. Once you have it installed, the next crucial step is to log in to it and pay attention to what the data is telling you. That is where things get difficult for some people. Read Now About
