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ArticleThe Family Business by Justin Kerr on September 16, 2013I arrived home yesterday from our company's annual fall retreat. Every year, the two offices (Providence and Carrboro) meet near Asheville, NC at a beautiful mountain retreat center to relax, eat, drink and get to know each other a little better. Oh, and we talk a little business, too. Read Now About
ArticleContent StrategyWe Don’t Build Websites Anymore by Christopher Butler on September 10, 2013It's time we reframed our entire concept of web development, and this month, Mark and Chris have teamed up to do just that. First, in terms of widening the scope of what websites do today — which Mark believes is best expressed by locating them within a broader lead development ecosystem — and second, in terms of understanding what web development as a discipline is becoming — which Chris explains by drawing a distinction between platforms and programs. Sophisticated web development is no longer about creating discreet applications, but doing what he calls information logistics... Read Now About
ArticleEmail MarketingAvoid Marketing Automation Struggles – Plan Ahead by Chris Creech on August 29, 2013Marketing automation is exciting, but don't let the hype blind you from the potential hurdles. We have identified a couple of common struggles that can be easily avoided if the proper time and consideration is given to them during the early planning stages of your new website. Read Now About
ArticleProspect Experience DesignTime/Timing by Christopher Butler on August 26, 2013Timing is something I've been thinking about since I read Doug Rushkoff's book, Present Shock, which is about — among other things — the disorienting power of technology, particularly on our perception of time and timing. Doug has been all over the airwaves talking about this latest book, but a particular interview he did for an episode of To The Best of Our Knowledge really caught my attention... Read Now About
ArticleBook Review: “Who’s Your Gladys?” by Justin Kerr on August 23, 2013I recently finished "Who's Your Gladys? How to Turn Even the Most Difficult Customer into Your Biggest Fan" by Marilyn Suttle and Lori Jo Vest. At the heart of the book is empathy; the ability to put yourself in the shoes of a client who has contacted you to complain, and treat them not as a "problem" but as a person. Here's my full review… Read Now About
WebinarContacts and Content Series, Part 2: Advanced Content Strategy Tips and Techniques by Mark O’Brien on August 21, 2013The topic of a website’s content strategy has been well covered over the years, but there are a number of... Access Now About
EventWin Without Pitching Webinar published on August 15, 2013Chris Butler presented a webinar on the future of content marketing... Read Now About
ArticleContent StrategyAfter Content Marketing by Christopher Butler on August 15, 2013Today I joined Blair Enns as a guest for a Win Without Pitching webcast on the future of content marketing. I spoke for a little over half an hour, which I've transcribed below and made nice for reading. (Long reading, I should say. This beast is almost 6,000 words, which should take you about 25 minutes to read. Pour some coffee. Find a nice chair.) Afterward, Blair and I chatted and took questions for a bit, which is not included below. I did include some thoughts on that portion at the end of the transcription... Read Now About
ArticleYour Own Personal Canon by Christopher Butler on August 8, 2013"We are, each of us, largely responsible for what gets put into our brains." It's an interesting notion, isn't it? It's certainly easy to say, especially if we're being prescriptive. But maybe being prescriptive is too easy. It leads us down unnecessarily judgmental paths, assigning "good" and "bad" in ways that might be suitable for us, right now, but not for everyone at all times. Take the internet, for example. Access to it can lead to decadence or edification. Ultimately, it's a neutral doorway. But the experience beyond it — and its qualitative measure — is entirely up to us. Another way of looking at it is this: We get to choose the voices in our heads... Read Now About
ArticleJargon by Christopher Butler on August 6, 2013Just because you don't speak the language doesn't mean you don't know anything. Judging someone's intelligence by their ability to communicate with you on your terms is an unfair — but sadly very common — practice. We do it to each other all the time. In fact, did you know that language barriers represent one of the most common biases in intelligence testing? On a smaller scale, any time you assume someone will know what you are talking about, you run the risk of being wrong. Whose job is it to fix that? Read Now About
