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Prospect Experience Design
If You Are Going to Create a Case Study, This is How it Should Work
The most important thing you can offer a prospect is proof that your expertise delivers results. Prospects need this because,...
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Event
The Bureau of Digital Presents: Building a Better Content Marketing Strategy
The Bureau of Digital (BOD) is hosting a workshop on June 10, led by Newfangled’s very own, Lauren McGaha. In...
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Podcast
Content Strategy
Expert Content Alone Is Not Enough to Generate New Business
Consistently publishing expert-level content is only the first step in the long game that is content marketing. Producing this kind...
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Event
Mirren Live 2021
We’re thrilled to be part of this year’s Mirren Live 2021 Conference! Mirren Live is an annual (and, this year,...
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Podcast
Content Strategy
The Most Common Obstacles of Expertise Marketing & the Proven Formula For Getting Started
Every firm has specific, demonstrable expertise, but conveying that expertise in your content marketing is no simple task. Oftentimes, the...
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SEO
Using Google’s Core Web Vitals to Evaluate and Improve WordPress Performance
WordPress site speeds can vary greatly for a number of different reasons. While all sites are different, there are some...
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Article
Paid Media
To Maximize Your Paid Media Spend, Focus on High-Intent Keywords
When building out a paid search campaign, many marketers may decide to target the entire user journey in their campaigns...
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Article
Content Strategy
Content Promotion: Publishing Is Only the First Step
You’ve written the content, published it to your site, and now you sit back and wait for the readers to...
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Article
Content Strategy
How Analytics Can Help You Refine and Engage Your Target Audiences
Understanding who your firm’s target audience is and what they’re looking for is the first step to creating and publishing...
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Podcast
Content Strategy
Success in Lead Generation Amidst a Pandemic
Si Robins, senior account manager at web development firm Four Kitchens, had no idea that they were ahead of the...
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