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ArticleContent StrategyThis is The Best Way to Design Your Case Studies by Christopher Butler on January 24, 2019I’ve written several articles about case studies. Each one has included recommendations for how to design a more effective marketing... Read Now About
ArticleContent StrategyConfessions of a Former Client—Top Lessons of the Newfangled Digital Marketing Method by Jeremy Wingle on January 2, 2019I have been where you are going. I have sat in your seat at the conference room table and advocated... Read Now About
ArticleContent StrategyThese Tools Will Help You Write Better Positioning Statements by Christopher Butler on December 13, 2018A good marketing message is clear, visible, and indexable on every page of your website. But writing that message is... Read Now About
PodcastContent StrategyPodcasting Behind-the-Scenes by Christopher Butler, Mark O'Brien and Lauren McGaha on September 13, 2018In this episode, Chris, Mark, and Lauren discuss how they produce Newfangled's podcasts, what has worked, what hasn't, and what's coming next... Listen Now About
ArticleContent StrategyPodcasting 101: How to Start a Podcast for your Firm by Miranda Bartreau-Murray on September 12, 2018Podcasts are all the rage in content marketing these days, and for good reason. Podcasting is a great way to... Read Now About
PodcastContent StrategyHow to Break Your Digital Marketing Bad Habits by Lauren McGaha and Holly Fong on June 21, 2018In this episode, Lauren and Holly discuss some common bad content and marketing automation habits that people fall into, and address how to begin replacing these bad habits with better ones. Listen Now About
PodcastContent StrategyWhen the Team Feels Marketing is Dehumanizing… by Christopher Butler, Mark O'Brien and Lauren McGaha on May 24, 2018In this episode of Expert Marketing Matters, Chris, Mark, and Lauren discuss some of the perceptions and objections that marketing teams often share before adopting a more rigorous content marketing strategy... Listen Now About
PodcastContent StrategyAre You Setting Reasonable Expectations? by Lauren McGaha and Holly Fong on April 30, 2018In this episode of Consider This, Holly and Lauren discuss how to define success of specific marketing initiatives, and how to keep up the momentum and motivation for yourself and your team as you build a culture of better marketing inside of your firm. Listen Now About
PodcastContent StrategyA New Way to Create Content by Christopher Butler, Mark O'Brien and Lauren McGaha on April 26, 2018In this episode of Expert Marketing Matters, Chris, Mark, and Lauren discuss a system Lauren and her team have created to help marketing teams who struggle to find the time and people necessary to create content finally (and regularly) hit their goals... Listen Now About
ArticleContent StrategyNewfangled’s Content Development Services: Your Expertise, Our Finesse by Mark O'Brien on April 16, 2018The two most significant barriers to effective marketing are 1. committing to a strong, differentiated unique value proposition, and 2. consistently creating insightful,... Read Now About
