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Marketing is Easier Because We Know Our Audience

The Benefits of Specialization

Diana Fryc traces the origins of her current role as Chief Sales & Marketing Officer at Retail Voodoo to some pretty diverse places. From working with Jane Goodall to bringing an environmental focus to strategic marketing, the binding agent has been focus. She’s learned that the only way to have an impact — regardless of where you are in the market — is to know your audience intimately.

“Marketing is easier now because we know who our audience is — we know who we’re talking to…Specialization allows us to speak to exactly what’s happening with our prospects at their business-level.”

In this episode, Mark speaks with Diana Fryc, Partner and Chief Sales & Marketing Officer at Retail Voodoo, about how her firm has evolved over the years, culminating in a focused expertise in brand strategy for natural and wellness brands.