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Content Strategy
Follow these Three Rules to Write a Better Case Study
When coaching clients on how to write a case study, I always share three simple rules. Following them will keep...
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Prospect Experience Design
This is The Best Way to Design Your Service Landing Pages
A service landing page is a page that explains a unique service, discipline, solution or phase of work. A service...
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Article
Manageable and Measurable Marketing Starts with Positioning
After a brief hiatus, our podcast, Expert Marketing Matters, is back for a fourth season! And we couldn’t be kicking...
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Podcast
Relief in Focus: An Expert Firm’s CEO Discusses the Positioning and Marketing Platform Connection
Ecommerce Experts Focusing in Further Command C is an ecommerce development firm split between New York and North Carolina. With...
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Prospect Experience Design
This is The Best Way to Design Your Capabilities Landing Page
A capabilities landing page is a simple page that explains the purpose of a firm. It’s about your business function,...
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Whitepaper
The Six Reasons Marketing Plans Fail
In this whitepaper, we’ll debunk: the impediments to a fruitful vision the practical obstacles in your way the wrong stats...
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Article
Prospect Experience Design
This is The Best Way to Design Your Home Page
An effective marketing website home page layout contains just four elements: positioning, work samples, testimonials, and expert content. The way...
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Article
Content Strategy
Confessions of a Former Client—Top Lessons of the Newfangled Digital Marketing Method
I have been where you are going. I have sat in your seat at the conference room table and advocated...
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Article
Prospect Experience Design
These Seven Pages Control Your Prospect’s Experience
Seven unique templates comprise the marketing engine at the heart of lead generation website information architecture. In this article, I’ll...
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Article
Content Strategy
These Tools Will Help You Write Better Positioning Statements
A good marketing message is clear, visible, and indexable on every page of your website. But writing that message is...
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