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Article

Content Upgrades Offer the Proof Point Most Marketing Strategies Lack

an Article published on May 27, 2022

...sound low, but a page responsible for even 2-5% of your site traffic is a plentiful source worth plundering with page-specific conversion opportunities like content upgrades.  2. Evaluate the Search Intent Behind the Organic Traffic Using Keywords After selecting a...

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Prospect Experience Design

Services or Capabilities – What's the Right Service Page Strategy?

an Article written by Christopher Butler on December 6, 2023

...– it will probably get them to stick around and perhaps even get in touch. But on the other hand, probably and perhaps aren’t good enough. A clear service page strategy begins with understanding a service page’s purpose. A service...

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Content Strategy

Your Next Content Marketing Tactic: Attracting Conversions With Repurposed Content

an Article written by John Nugent on January 23, 2024

...are a way to further highlight content upgrades that you have already created.  What Is a Resource Page? For the purposes of this article, a resource page is a web page on your site that highlights any online resource or...

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Business Development

How Newfangled’s Proprietary Software Helps Drive New Business

an Article written by John Nugent on September 25, 2023

...the ads they clicked, the pages they’ve interacted with, the assets they’ve downloaded, and in what order all that engagement took place.  Newfangled’s clients use the Insight Engine in conjunction with guidance from our team of consultants. Here are three...

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Content Strategy

How Do You Create a More Effective Case Study? Think Outside the Box

an Article written by Mary Beth Guttman on March 6, 2024

...Usually, it’s a positioning page — like your website’s home page or a service page — that provides a deeper look into the how and why of your business.  Prospects read case studies when they are already 3-5 pages into...

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Business Development

Proactively Engage Your Leads — Or You’ll Leave Business on the Table

an Article written by John Nugent on March 28, 2024

...have the right revenue?  Once you’ve completed this qualification process, you need to determine what kind of MQL you’re looking at. “Early Stage” MQLs Some of the people you mark as MQLs will simply be looking to you as an...

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Article

Paid Media

Why Both Lead Gen & Website Conversion Campaigns Are Necessary for a Healthy Pipeline

an Article written by Alison Wondoloski on January 19, 2024

...needed. Determine the Right Campaign for the Type of Leads You Need  At Newfangled, we leverage LinkedIn for paid media campaigns, whether they’re lead generation or website conversion efforts. For B2B firms, we have found that this platform produces the...

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Leadership Coaching for  Growth-Minded Business Owners and Decision Makers

a Page published on December 12, 2022

...Business Leader Too many professional coaching services focus solely on talks with the CEO. Simplified Growth involves your entire executive team. This is professional leadership coaching. It must involve all of your leaders to truly take root within your organization. ...

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Article

Content Strategy

Want Better-Fit Leads From Your Marketing? Start With Your Content Topic Selection

an Article written by Erin Curtis-Dierks on February 6, 2024

...must first know who they are. Without identifying your target personas, you end up writing for yourself and risk missing the mark. Know who you are writing for before figuring out what you will write about. And when we say...

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Email Marketing

Turn Prospects Into Clients With List Segmentation and Lead Scoring

an Article written by Melora Werlwas on April 11, 2024

...the core of everything we do at Newfangled. We start everything with persona work to define the broadest groups of people we want to target. Then we segment further based on additional data points — or digital clues — we discover...

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