As a Paid Media Strategist at Newfangled, I design paid media efforts that lead to conversions. I view paid media strategy as a unique puzzle in getting each ad targeting the correct audience, keywords, and placements to optimize lead generation for your business.
I was born and raised in PA where I went to West Chester University and graduated with a B.S. in Business Administration & Marketing. Prior to joining Newfangled, I worked in the affiliate marketing department at QVC and then grew my expertise in paid media while working at B2B marketing agencies.
I am a new resident of North Carolina where I live with my husband, my son, Liam, and our dog, Mama. When I am not working or chasing a toddler around, I enjoy sneaking some “me-time” on the peloton, refurbishing furniture, and enjoying a glass of wine.