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Prospect Experience Design

Usability: A Key Ingredient for Successful Websites

an Article published on February 7, 2012

...marketing initiative. Newfangled’s Grayscreen Prototype process was developed as one way to address this issue. Working together from the project’s inception, clients, agencies, and Newfangled’s team of developers and project managers come together to build a mock-up site that allows...

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The Familiarity Spectrum Redux

an Article written by Christopher Butler on August 3, 2011

...LinkedIn, Google+, etc.), Newfangled, which included our own newsletter and blog digest email campaigns, and Other, which included a very long tail of unique websites that linked to us. As the graph makes quite plain, organic search again generated far...

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How Effective Are Purchased Lists, and Do You Need to "Warm Them Up" First?

an Article written by Mark O’Brien on July 16, 2014

I wrote a blog post recently about why we believe purchasing targeted email lists makes sense — not just for Newfangled, but for the majority of our clients, too. In that first post, I explained our recommendation to purchase lists...

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Content Strategy

Newfangled's Content Development Services: Your Expertise, Our Finesse

an Article written by Mark O'Brien on April 16, 2018

...me, find that writing is not their most compelling mode of communication. We’ve been focusing a lot on communication styles over the past year or so at Newfangled. During this time, I’ve begun to realize that some of my best...

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Buckminster Fuller: Doing More with Less

an Article published on July 11, 2008

...Mark OBrien Library. If youre not familiar with him, read one of these books, go to the exhibit, or just find him online. His unique way of thinking and incredible contributions to the 20th century and beyond will inspire you!...

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Leadership Coaching for  Growth-Minded Business Owners and Decision Makers

a Page published on December 12, 2022

...Business Leader Too many professional coaching services focus solely on talks with the CEO. Simplified Growth involves your entire executive team. This is professional leadership coaching. It must involve all of your leaders to truly take root within your organization. ...

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Interview: Kari Ziegler, Level Studios

an Article published on September 8, 2008

...Years ago it was all done on paper – jeez! CB: Who has influenced or helped you the most in your career? KZ: I was discussing this with my CEO about a year ago – it seems mentors are rare....

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To Buy or To Build

an Article written by Christopher Butler on December 31, 2008

...scene from the film, which reminded me of a frequent reality for companies like ours, rogue CEO Obadiah Stane demands that one of his engineers replicate the functionality of one of Stark’s designs. When the engineer complains, “it’s impossible,” Stain...

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The Future of the Web, Part 1

an Article written by Christopher Butler on June 30, 2009

...online world. Facebook CEO Mark Zuckerberg envisions a more personalized, humanized Web, where our network of friends, colleagues, peers, and family is our primary source of information, just as it is offline. In Zuckerberg’s vision, users will query this “social...

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Guest Post by Eric Holter: Agency Website Gaffe #3 - Flash

an Article written by Christopher Butler on September 29, 2009

Now that Eric, our former CEO, is off to new heights in his career, I’ve invited him to contribute a few guest blog posts. This is the ninth of several that he’ll share in the coming months. After studying at...

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