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Blogging Customer Service Experiences

an Article written by Christopher Butler on April 10, 2009

...a dozen times in hopes that someone would answer. At some point, a man did answer. His name was Mark and he was a conductor on the train. He promised that he would get the phone back to New York...

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Article

A Quick Point about Video

an Article published on December 5, 2008

...popularity quality video will be what really stands out. The majority of video online is already poor in quality (home video (ish) stuff. Both Mark and I responded that it was not our intention to always prefer lo-fi video to...

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Trent Dyrsmid of BrightIdeas.co Interviews Mark O'Brien

an Article written by Mark O’Brien on March 15, 2013

I was recently interviewed by Trent Dyrsmid of BrightIdeas.co. Trent’s a great interviewer and we spent some time together talking about agency websites, positioning, content strategy, and the role of the conversion-focused website....

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Article

Week 744

an Article written by Christopher Butler on February 28, 2010

...topics instead… I searched Google images for “744.” These are some of the images I found. Work in Development: We’ve got a strong pipeline right now with some interesting potential projects in it. Mark and I also spent some time...

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Article

The Talk Bubble is About to Pop, Part 1

an Article written by Christopher Butler on July 26, 2010

Yesterday, Mark (who is building sandcastles on the beach with his family and finally reading that Buckminster Fuller biography I loaned him in 2006) and I were chatting over the phone and got to talking about the value of implementation...

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Article

Tags to the World

an Article published on June 30, 2008

...organic. Folders are rigid, tags are flexible. Tags mark a significant improvement in managing and organizing information. For example, when I write my newsletters my tags make it easy to recall the insights and information I’ve encountered over time. Now...

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Three Necessary Disciplines: Be a Human Synthesizer

an Article written by Christopher Butler on February 24, 2009

Last Thursday, everyone at Newfangled met for our annual winter retreat. Our program included presentations from Mike, Mark, and me dealing with the direction our engineering department is headed with our CMS, our marketing and new business practices, and how...

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Article

How to Use Twitter well

an Article published on March 6, 2009

We’ve had a healthy debate at the Newfangled lunch table for several months now about the value of Twitter. I’ve been an advocate for Twitter while Mark and Chris (like many people) are not big fans. I signed up for...

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Article

Prospect Experience Design

Website Calls to Action

an Article written by Mark O’Brien on March 18, 2009

...a little about themselves in exchange for more access to Newfangled and our content. 50 conversions in seven days! …and last week was actually quiet compared to the first week of the month (87). Instead of them finding us on...

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Podcast

Content Strategy

Stop Obsessing Over Keywords

a Podcast hosted by Lauren O'Brien on January 25, 2018

...meta description. Holly Fong: Mm-hmm, which is also what sometimes shows up on the search pages. Lauren Siler: Yeah. Mark and Chris and I got into a big debate over this in our SEO episode on expert matters, but the...

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