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Article

A Value-Based Content Strategy

an Article written by Christopher Butler on July 14, 2009

...So, I want to get real with our content: with the newsletters, the blog, my use of social media on behalf of Newfangled, all of it (hence the emotiface above). Just to be clear, I’m not advocating giving this whole...

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Article

Mapping Your Network

an Article written by Christopher Butler on February 18, 2010

...can only improve your own work, and of course may make it easier for you to find other opportunities if you need them. No, I don’t necessarily want anyone on our team to “network” themselves away from Newfangled, but I...

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Article

Building a WordPress Site

an Article published on July 20, 2009

Steve and I have been working on Newfangled’s first WordPress site! Instead of using Newfangled’s own Content Management System (CMS) as a base for this site, we’re using the popular WordPress platform. WP is a well-known free blogging service and...

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Article

Guess the Desk

an Article published on November 24, 2009

Newfangled’s workspace is out in the open. No cubes. Only a few walls. Needless to say, we are fully aware of the distinctive quirks each of us have about our desks. I’ve taken some photos of a few particularly interesting...

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Article

Three Years of Blogging Activity

an Article written by Christopher Butler on November 17, 2009

...set of data from my “peripheral data collection” of late, shows the number of blog posts we’ve published since starting the Newfangled blog back in October, 2006. Throughout these three years, we’ve never had any established quota for publishing frequency,...

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Article

For the Love of Agencies

an Article written by Mark O’Brien on March 24, 2011

...of Committing to a Focused Market Position Conspicuously writing “Newfangled works with ad agencies to build conversion-focused websites…” right on our homepage was a very scary thing to do at first. Each year we have put a finer and finer...

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Article

How To Do SEO, Part 2, Farming vs. Hunting

an Article published on March 26, 2008

...use Google as a navigation tool as well as a search engine. Rather than typing newfangled.com into their browser, they type newfangled into Google and get to us that way. These occurrences do reflect the level of engagement we have...

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Service

Content Marketing

a Service published on April 28, 2016

...it, Content Creation . Testimonial The client we just landed thanks to our paid media, content marketing, and enhanced website has paid for our entire digital marketing program with Newfangled! Nick D’Benedetto Resource Manager, RedFlash Group Testimonial On our own, marketing...

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Article

Prospect Experience Design

Stop. Look. Listen.

an Article published on January 23, 2014

...Biggest Fan. It was part of a Newfangled recommended reading list and, among all the books on the list, it seemed like the one that most applied to me. I thought so because it coincided with a friend of mine...

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Article

Email Marketing

A Look at Our Lead Qualification Process

an Article published on October 6, 2015

A phrase you’ll often hear if you hang around the Newfangled office is “highly-qualified leads.” It’s a term we talk about with all of our clients, and our goal is that, through working with us, we will help our clients...

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