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Article

Email Marketing

Why Marketing Automation Programs Fail, Part 2: Training and Guidance

an Article published on February 10, 2014

Last week, I wrote a blog post about the fact that 3 out of 5 marketing automation implementations fail, and why I think that is happening. After writing the post, I was discussing this with Mark, and we realized that...

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Article

Video: Newfangled Seminar Introduction

an Article published on March 12, 2015

About a month ago, Chris, Mark, Lauren and I all took a little field trip over to Fearrington Village to get a feel for the facilities and begin making plans for the Newfangled Seminar. While we were there, we each...

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Article

The Family Business

an Article published on September 16, 2013

...better. Oh, and we talk a little business, too. Mark (the owner) could just as easily set up a web meeting or use a company-wide email to disseminate all the vital data: profitability, changes in benefits, organization charts, etc. But...

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Article

Paid Media

Why Your Marketing Strategy Needs Paid Media Now

an Article written by Mark O’Brien on April 9, 2020

For most of the past 20 years, it’s been Newfangled’s position that investing in digital ads was unwise for professional service firms. Ads were short-sighted. Buying and placing digital ads was easy, anyone could do it. There was no craft...

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Article

Six Important Points to Remember About Content Entry

an Article published on August 25, 2011

...short breather for both the project management team at Newfangled and for the team on the agency and/or client side, when our developer takes the reigns and begins building the actual site. It’s at this point that the prototype can...

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Podcast

Content Strategy

The Complexity of the Content Landscape

a Podcast hosted by Christopher Butler and Lauren O'Brien on August 20, 2019

...consultancy focused on empowering experts to do better digital marketing. You can learn more about Newfangled’s digital marketing method at newfangled.com Chris: You know, it’s interesting, something you said a moment ago, I think. I want to make sure it...

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Podcast

Content Strategy

Choose Your Content Types Wisely

a Podcast hosted by Lauren O'Brien on March 29, 2019

...experts to do better digital marketing. You can learn more about Newfangled’s digital marketing method at newfangled.com. Lauren McGaha: Let’s get into the gated side of things because that is really where we’ve seen the most diversity lately. Perhaps where...

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Podcast

Content Strategy

Success in Lead Generation Amidst a Pandemic

a Podcast hosted by Mark O'Brien on February 16, 2021

Si Robins, senior account manager at web development firm Four Kitchens, had no idea that they were ahead of the Covid curve when they began working with Newfangled in November of 2019. It was then that the Four Kitchens team...

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Article

Business Development

How Newfangled’s Proprietary Software Helps Drive New Business

an Article written by John Nugent on September 25, 2023

...the ads they clicked, the pages they’ve interacted with, the assets they’ve downloaded, and in what order all that engagement took place.  Newfangled’s clients use the Insight Engine in conjunction with guidance from our team of consultants. Here are three...

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Article

Interactive source control and visual comparisons

an Article written by Dave Mello on January 21, 2014

Like many people, we at Newfangled have been using Git, the popular, open-source version control system, in various ways for years. Using *any* type of revision/source control is critical for any development team. Individual branches of code can be maintained...

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