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Prospect Experience Design

How a Website is Built, Part 1

an Article written by Christopher Butler on January 29, 2010

...the CMS and the database happens on every page of a website, which underscores how important the prototype is in describing to the developer how each page is intended to function.   Building the Whitescreen Just as we separate prototyping...

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Article

Expertise-based SEO VS. Keyword-based SEO

an Article written by Mark O’Brien on January 24, 2012

...on writing the right content in the first place. While I agree that link-building is an important aspect of SEO, if you focus on writing relevant, expertise-based content, the rest will come. KEYWORD-BASED SEO The opposite of expertise-based SEO is...

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Prospect Experience Design

Forget the Fold, Focus on Your Content

an Article published on March 29, 2013

...Become a gold level member. Add this item to your cart. Amazon places their most important conversion points right at the top of the page. While there are dozens of links littering a product detail page, the only elements on...

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Article

Prospect Experience Design

Simple Design is Good Design

an Article written by Christopher Butler on July 31, 2010

...detail page for one of our old favorites, Don’t Make Me Think, by Steve Krug. The most important button on the page, the “buy” button, is lost in the noise of hundreds of other links. Yes, Amazon wants me to...

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Page

A Marketer's Guide to a Better Website

a Page published on September 26, 2019

...Website Article Page The article page is probably the simplest page type on your website. But it’s also the most important. A good prospect is far more likely to begin their session on your website on a lower-level page than...

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Article

Content Upgrades Offer the Proof Point Most Marketing Strategies Lack

an Article published on May 27, 2022

...sound low, but a page responsible for even 2-5% of your site traffic is a plentiful source worth plundering with page-specific conversion opportunities like content upgrades.  2. Evaluate the Search Intent Behind the Organic Traffic Using Keywords After selecting a...

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Podcast

The Business of Expertise with David C. Baker

a Podcast hosted by Christopher Butler, Mark O'Brien and Lauren O'Brien on August 17, 2017

https://soundcloud.com/newfangled-agency-marketing-matters/season-2-episode-16-the-business-of-expertise-with-david-baker/s-MeQ2P Transcript Chris Butler: Welcome to the Newfangled Agency Marketing Matters Podcast. I’m Chris Butler. Mark O’Brien: I’m Mark O’Brien. Lauren Siler: I’m Lauren Siler. David Baker: I’m David Baker. Mark O’Brien: Hey, you don’t work here. David Baker: I...

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Article

The Use of the URL and H1 Tag in SEO

an Article written by Mark O’Brien on January 19, 2012

...tend to pay less attention to a page’s URL and title tag, but everyone sees the title that is on the page. Even though you will use these page elements in part to entice search engines to grant your site...

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Article

Prospect Experience Design

Forget the Fold, Part 2

an Article published on April 19, 2013

...size, contrast, positioning, etc.) without having to cram it all in the first 600 pixels of your page. According to research by Clicktale, the length of a web page has no influence on whether a user will scroll down the page. It’s...

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Article

Making Sense of the Data

an Article written by Christopher Butler on October 31, 2011

...more sense to look at bounce rate for individual page performance instead. Let’s explore bounce rate on one particular entry listed in the Top Content report: I’ve isolated one page from the list of top pages (above). The Top Content...

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