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Article

Prospect Experience Design

You, the Other Kind of Business Leader

an Article written by Christopher Butler on October 20, 2013

...down for as long as you ignore it. But more on ego in a moment. Where I work, collaboration is essential. Mark O’Brien and I collaborate. He’s the CEO of Newfangled; I’m the COO. I don’t do what he does...

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Service

Website Prospect Experience

a Service published on April 28, 2016

...their guidance! Evan Shoemaker Founder + CEO, webuild Testimonial Newfangled keeps us laser-focused on how prospects will interact with our website. They offer invaluable guidance on ensuring our audience will advance our marketing objectives. Sarah Durham CEO, Big Duck Testimonial Newfangled’s prospect...

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Article

Content Strategy

We Don't Build Websites Anymore

an Article written by Christopher Butler on September 10, 2013

...from web development to information logistics. Hold on to your hats…     Mark O’Brien, CEO The Lead Development Ecosystem OK, so I tested this whole “we don’t build websites” idea on a long-time agency partner the other day, and...

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Article

Week 797

an Article written by Christopher Butler on March 4, 2011

...far as I can tell from reviewing the calendar, he’s been on at least 22) since April. He gets Newfangled’s M.A.B. (most-airborne-player) award. Both Mark and I have also been working hard on book projects. Mark has just wrapped up...

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Podcast

Content Strategy

Demystifying Evaluator Content: Why Expert Firms Need to Embrace Their Confidence

a Podcast hosted by Mark O'Brien on July 1, 2021

...Marketing Coach at Newfangled, describes this equilibrium as “humble confidence.” “If ‘confidence is the foundation of all positive human attributes,’ then positioning [and being an expert] is the root of all positive marketing attributes.” Mark O’Brien, CEO of Newfangled https://www.youtube.com/watch?v=4D9UQE6ULcY...

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Article

Prospect Experience Design

The Future of Web Development is Information Logistics

an Article written by Christopher Butler on January 27, 2014

...event in the UK sometime soon. Below is a transcript of my portion of the material. (Sonja posted a full recap via Storify.) Thanks, Mark. Hi, everyone. My name is Chris. I’m the COO of Newfangled. But you know, my...

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Article

Content Strategy

WordPress For Small Agencies

an Article published on April 23, 2014

...mean it’s right for everyone. For example, many smaller agencies may not need all the integrated features NewfangledCMS offers. Enter WordPress. Newfangled has developed WordPress sites in the past, but, as Mark wrote in his blog post today, we’re now...

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Article

"Invisible" Wisdom, Part 2

an Article published on June 21, 2010

...or delivery time, just quality pizza. To broaden your appeal, sometimes you have to narrow your position.  Newfangled has done this since around 2000.  Instead of a website development company for anyone needing a site of any size, Newfangled has...

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Article

Prospect Experience Design

Thinking About Information Architecture

an Article published on November 16, 2010

...O’Brien makes some great points about this. He is quick to point out that every page is your home page. Unlike a house, users can enter your site at any location. Often we use a google search for specific information...

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Article

Email Marketing

The Newfangled Seminar: Building a Lead Development Ecosystem

an Article published on February 27, 2015

...in place, the results are in, and we’re looking forward to sharing this insight with you in just a couple months. If you’re interested in the Newfangled Seminar, head over to the seminar page to learn more and sign up....

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