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Article

Prospect Experience Design

Forget the Fold, Part 2

an Article published on April 19, 2013

...image at the top would make this page more conversion-friendly. AOL has a similar issue with their “advertise with us” and “work with us” landing page calls-to action (CTAs)— they’re at the bottom of the page. However, they do get...

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Article

Prospect Experience Design

Evolution of the Newfangled Logo

an Article published on June 6, 2012

...was also the fact that Newfangled the company had evolved considerably over the past 17 years and the logo, although modified, was not keeping up. For the past five years, Chris Butler (Newfangled’s Vice President) and I have collaborated to...

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Prospect Experience Design

The Five Essential Elements of an Agency's Capabilities Landing Page

an Article written by Christopher Butler on August 24, 2016

...direct visitors to a landing page dedicated to explaining what you do in more detail. Regardless of what you choose to name this page, I call it your capabilities landing page.     An ideal agency capabilities landing page has...

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Podcast

How Smart CTAs And Progressive Profiling Work

a Podcast hosted by Christopher Butler and Mark O'Brien on March 16, 2017

https://soundcloud.com/newfangled-agency-marketing-matters/season-2-episode-5-how-smart-ctas-and-progressive-profiling-work Chris Butler: Hello, and welcome to the Newfangled Agency Marketing Matters podcast. I’m Chris Butler. Chris Creech: And I’m Chris Creech. Mark O’Brien: And I’m Mark O’Brien. Chris Butler: And we’re here for the fifth episode of Season 2....

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Article

Prospect Experience Design

The way you design web content is about to change.

an Article written by Christopher Butler on January 14, 2014

...calls to action. Designing a beautiful page is a whole lot easier to do when you don’t have to think about how that page fits into a larger, more complex information architecture. Most importantly, Medium is not your website. It’s...

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Prospect Experience Design

Designing for the Web Today

an Article written by Christopher Butler on February 28, 2009

...within the content of a page, or as complex as a Flash-driven framework for a page that uses an XML file to pull dynamic content from the website’s database and integrate it within the page. One of the most common...

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Podcast

Agency Marketing Matters, Episode 6: How to Say What You Do (And Why That's So Hard)

a Podcast hosted by Christopher Butler and Mark O'Brien on September 15, 2016

https://soundcloud.com/newfangled-agency-marketing-matters/episode-6-how-to-say-what-you-do-and-why-thats-so-hard? Mark: Hello, and welcome to the Newfangled podcast. This is a biweekly podcast that deals with digital marketing conflicts that are a particular interest to marketing agencies. We are Newfangled and we work with marketing agencies all throughout North...

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Article

Newfangled's Triple Bottom Line

an Article written by Mark O’Brien on June 19, 2014

...the buyout was complete. Eric Holter, who was the founder of Newfangled, created something brilliant — something I fell in love with even before I started working here, which is why I made such a plea to work at Newfangled in...

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Article

Prospect Experience Design

Web design has changed. Have you?

an Article written by Christopher Butler on March 18, 2014

...in Photoshop or Illustrator that they can’t do, and better. The advantage to using Semantic SVG is that the imagery on your page can be as responsive as the rest of your page. Don’t believe me? Have a look at...

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Article

Prospect Experience Design

How to See What a User Sees

an Article written by Christopher Butler on December 5, 2013

...this is an abject failure of design. 2. Duke University — Admissions page I used this page for a bit of a hybrid version of the 10 second test. I gave the volunteer ten seconds to browse the page, then...

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