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Content Strategy

SEO For Humans: How to Keep Focus on Your Audience Without Missing the Target (Keyword)

an Article written by Corey Florindi on July 20, 2021

Your firm puts a great deal of focus on SEO in your content marketing efforts. After all, solid SEO leads to more site traffic and higher conversion rates. But are all of the SEO “best practices” actually serving the audience...

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Podcast

Email is not dead!

a Podcast hosted by Christopher Butler and Lauren O'Brien on September 26, 2019

...Marketing Matters. I’m Chris Butler. Lauren McGaha: I’m Lauren McGaha. Scott Harris: I’m Scott Harris. Chris Butler: So Scott, this is your first time on the show. Welcome. Scott Harris: Thank you. It’s great to be here. Chris Butler: Maybe...

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Podcast

Making Time For Your Marketing

a Podcast hosted by Christopher Butler, Mark O'Brien and Lauren O'Brien on April 13, 2017

https://soundcloud.com/newfangled-agency-marketing-matters/season-2-episode-7-making-time-for-your-marketing Transcript Chris Butler: Welcome to the Agency Marketing Matters Podcast. I’m Chris Butler. Lauren Siler: I’m Lauren Siler. Mark O’Brien: And I’m Mark O’Brien. Chris Butler: And we’re gathering together for the eighth episode of season two to talk...

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Podcast

Relief in Focus: An Expert Firm's CEO Discusses the Positioning and Marketing Platform Connection

a Podcast hosted by Christopher Butler, Mark O'Brien and Lauren O'Brien on January 17, 2019

...using the player embedded above, or you can read a full transcript below. Episode Transcript Chris Butler: Welcome to Expert Marketing Matters. I’m Chris Butler. Lauren McGaha: I’m Lauren McGaha. Mark O’Brien: And I’m Mark O’Brien. Sara Bacon: And I’m...

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Article

Prospect Experience Design

Designing for Attention

an Article written by Christopher Butler on August 31, 2010

...at the wrong time or place, or we ask readers to break their concentration to click on to a new page in order to continue—then we will ultimately fail to accomplish that which we’ve created the page itself to do....

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Article

How to Use Google Analytics

an Article written by Christopher Butler on September 25, 2012

...and I think this simple statement will help us with that:   Data does nothing by itself. — Christopher Butler (@chrbutler) September 13, 2012   Yep, I tweeted it. KA-POW! We’ve got to step way back and think about what...

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Podcast

Building Your Firm on Salesforce

a Podcast hosted by Mark O'Brien, Christopher Butler and Lauren O'Brien on August 3, 2017

https://soundcloud.com/newfangled-agency-marketing-matters/season-2-episode-15-building-your-firm-on-salesforce/s-DN66R Transcript Chris Butler: Welcome to the Agency Marketing Matters podcast. I’m Chris Butler. Lauren Siler: I’m Lauren Siler. Mark O’Brien: And I’m Mark O’Brien. Chris Butler: And we’re gathered here today in the back of the Newfangled headquarters. We’re...

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Podcast

Marketing Plus Sales Equals the Right Message

a Podcast hosted by Christopher Butler, Mark O'Brien and Lauren O'Brien on April 27, 2017

https://soundcloud.com/newfangled-agency-marketing-matters/season-2-episode-8-marketing-plus-sales-equals-the-right-message/s-1pfCQ Transcript Chris Butler: Welcome to The Agency Marketing Matters podcast. I’m Chris Butler. Lauren Siler: I’m Lauren Siler. Mark O’Brien: And I’m Mark O’Brien. Chris Butler: This is episode eight of season two, not that that matters. We’re getting...

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Advice For Better Content Ideation

a Podcast hosted by Christopher Butler and Lauren O'Brien on June 22, 2017

https://soundcloud.com/newfangled-agency-marketing-matters/season-2-episode-12-advice-for-better-content-ideation/s-PjLbX Transcript Chris Butler: Welcome to the Agency Marketing Matters podcast. I’m Chris Butler. Lauren Siler: I’m Lauren Siler. Julia Vanderput: I’m Julia Vanderput. Chris Butler: This is episode 12 of the podcast in season two. A return from Julia...

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How to Create a Content Strategy

a Page published on September 26, 2019

...our podcast episode about it. SEO and Your Content Strategy As every experienced content marketing professional understands, SEO is a critical factor that influences the success of the content published to your website. Optimizing your content so it’s discoverable online...

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